Display / Rich Media Formats
Rich media formats consist of all those display formats defined and regulated by the IAB that can have different measures (300x250, 970x250, 300x600, etc.). All rich-media formats are managed in full redirect via Javascript, HTML5, or MRAID (in-app) tags and are all available in both programmatic and reservation.
All rich-media formats support in-banner video, interactive elements, dynamic creatives and 3rd-party tracking.
The most used rich-media formats on Connected Stories are:
MASTHEAD 970x250
Masthead Format is a highly interactive format allowing advertisers to insert videos, quizzes, and all of the other remaining C-S widgets in order to create engaging experiences for the users. The Masthead should be treated as a canvas without any limitation in terms of creativity within the 970x250 area available.
See In-Banner Masthead preview here
See Display Masthead preview here
See Display Masthead preview here
HALFPAGE 300x600
Half-page Format is a highly interactive format allowing advertisers to insert videos, quizzes, and all of the other remaining C-S widgets in order to create engaging experiences for the users. The Half-page should be treated as a canvas without any limitation in terms of creativity within the 300x600 area available.
See In-Banner Halfpage preview here
See Display Halfpage preview here
See Display Halfpage preview here
MPU 300x250
MPU Format is a highly interactive format allowing advertisers to insert videos, quizzes, and all of the other remaining C-S widgets in order to create engaging experiences for the users. The MPU should be treated as a canvas without any limitation in terms of creativity within the 300x250 area available.
See MPU preview here
See MPU preview here
See MPU preview here
Other Rich Media Video Formats