To Access the Analytics Dashboard, click on the Analytics tab in the navigation menu on the left, than you can choose to visualize analytics about. You will be able to choose specific metrics to look at:
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FILTERS
Filtering by Date:
- To filter the analytics by date, click on the button on the top right corner of the screen.
- To select a custom range just choose and select the start and the end date on the calendar.
Filtering by Campaign, Ads name and other custom parameters:
To filter the analytics by custom parameters, click on the button on the top left corner of the screen.
- A drop down menu will open, and you have to select a field: Campaign, AD Name or Device type
- Thank Then you have to choose one operator among the list and put the Value in the box on the bottom of the menu.
- Press the "Create Filter" button.
Edit Columns in the results table:
You can filter the results shown in the table on the bottom half of the screen:
- Click on the button, on top of the table.
- A drop down menu will open. You can select or deselect the fields that you want to be shown in the table.
AnchorImps Imps
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Imps |
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IMPRESSIONS AND CLICKS
Here you will find data about impressions and click clicks throughs of all your ongoing and expired campaigns.
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The graphs "Player Interactions" shows all the user's interaction on the unit. Each type of interaction is divided by dvice device type (desktop, mobile, tablet).
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As showed in the video above, you can filter the analytics by Date, campaign, ad names.
AnchorReach Reach
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Reach |
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REACH AND FREQUENCY
Here you will find data about the frequency distribution.
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the other tabs below the Unique user" one shows the total impressions count and the the Avarage frequencency per user, therfore how many times (in average) a user has peen exsposed to the uint.
AnchorUser User
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User |
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USER JOURNEY
Here you will find data about the User Journey
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