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After setting up both campaign and format (and selectign whic format you want to add a new story to), you can begin the process of setting up a story,.
A format can have as many stories as you want associated with it as you want. Stories are the actual dynamic ads and are 100% customizablecreative materials to be transformed into a100% customized dynamic ad. Stories are what the end-users will be shownseeing.
A) Select the format you want to add a new story to.
Stories have 3 main components that need to be defined: Story Data, Video, and Widgets.
- Story Data
Story Data define defines the main settings of the story you are creating.
A) Assign
- Assign a name to your new story in a "Status_Format_Publisher" form to facilitate easier tracking.
- Example:
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- Not Aware_Masthead_NYT
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- Select a background image URL (you can choose from the assets you have already uploaded or upload new ones). Background Images are displayed in the ad's background.
- The size of the background image URL will depend on the format of your campaign.
C) Choose Workflow status. "Draft" will save your story without publishing it, "Published" will make the story go live right after saving it.
D) Context allows you to select which context of the rules engine of the campaign will trigger the story you are creating. To be defined if you're personalizing the consumer journey.
E) Through Rules Engine drop down list instead, you can select the rules engine at story level. This will enable to personalize the single events within the story.
F) Through Game option, you can define a gaming option for your story by selecting one of the many available.
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