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  1. Assign a name to your new story in a "Status_Format_Publisher" form to facilitate easier tracking.
    • Example:  Not Aware_Masthead_NYT
  2. Select a background image URL (you can choose from the assets you have already uploaded or upload new ones). Background Images are displayed in the ad's background.
    • The size of the background image URL will depend on the format of your campaign.

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  1. Choose Workflow status. "Draft" will save your story without publishing it, "Published" will make the story go live right after saving it.

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  1. Context allows you to select which

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  1. "end action" from the rules engine of the campaign will trigger the story you are creating.

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  1. This is to be defined

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  1. when personalizing the consumer journey.

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  1. Through Rules Engine drop down list

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  1. you can

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  1. assign the rules engine at for the story

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  1. you are creating. This will enable to personalize the single events within the story.

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  1. Through Game option, you can define a gaming option for your story by selecting one of the many available.


  • Video


    The video you choose will become the main asset of your story. This could be a traditional video or an animated background to use a base for animated copy and overlay.A) You
  1. You can select a Thumbnail that will appear when your video is paused. If none is selected a thumbnail will generate automatically.

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  1. Under Playback Type select "VOD" if you want your video to start with a one-click or "Live" if you want the video to start automatically.

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  1. Select a title for your video.

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  1. Select a Video (you can choose from the assets you have already uploaded or upload new ones).

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  1. Hit Save to save the story you just created.

  • Widgets

    After defining Story Data and Video, you can further customize your story by adding widgets to the storywidgets.  Users can interact with widgets and that's what make a story dynamic.

    Connected Stories offer a different varieties of widget that can be implemented in your story. Users can interact with widgets and that's what make a story dynamic. 

    For a list of widgets available and how to set them up visit the Widgets Section.

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