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The Connected-Stories Approach.
Differently from any platform, the campaign creation process doesn't start with randomly designing and assembling the creativities. The process starts by breaking down the customer journey (Awareness, Engagement, Conversion..) and defining relevant set of messages according to each stage of the journey.
After defining the journey and its stages, the creative team can assemble the units and define the where to place them in sequence. Connected-Stories AI according to campaign's objective then suggests the setup for the conditions at each status of the sequence. This is what we call the Connected-Stories Approach.
The workflow is then divided into 4 stages: Planning, Setup, Delivery, Live.
- Planning: Define the customer journey according to the targeted audience, campaign's objective, placement and product advertised. See the Journey Designer section for more details.
- Setup: Upload basic assets (videos, images, etc.) to Connected-Stories media library and then start creating the actual ad units according to the sequence setup at the Conception stage with the Story Editor. See the Stories section for more details
- Delivery: Generate ad tags and deliver them to any ad server and exchange to start trafficking your new Connected-Stories campaign. To learn more about generating ad tags see the Story Ad Tags section.
- Live: Analyze and optimize your strategy and creativities at any point in time during your campaign. To learn more about optimization visit the Real-Time Optimization section.
Create a Campaign
Different from any other platform, the campaign creation process doesn't start with randomly designing and assembling the creativities. it starts by breaking down the customer journey and defining the sequence of messages to be presented to the targeted audience at each state of the journey.
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