Content Comparison

Agile advertising calls for a rapid, transparent, and adaptable process that allows marketers to measure and apply learnings without having to go back to square one. The way Connected-Stories is built provides an advertising marketing technology solution that improves the overall speed, predictability, and adaptability of your advertising campaigns to effectively meet the needs of your target audience.

Connected-Stories is the first solution to use artificial intelligence to build personalized content sequences in real-time. 

Optimizing your Campaign using Real-Time Data

 After publishing your campaign, you are able to view real-time reports and analytics via the dashboard linked to your account.

 You can determine your live campaign's performance and effectiveness against the objectives set for your new campaign.

 Once you get

these information, you can immediately apply your learnings to refine your strategy further.

 Edit your content and adapt your ad units to the actual user's behavior

and check out your performance at any time

.  You can tweak your campaign approach as many times as you want without having to change any tags, seek approvals or wait for the end of the campaign to do so.

There are 3 main sections ways you can focus on when optimizing your data:

A.  Sequence Optimization

• Your campaign follows a specific sequence depending has various sequences based on the user interaction with your initial ad material(s).  
• Connected Stories can show shows which of the possible sequences is performing the best with your customer.
• Once you've determined this, you can immediately disregard the low performing sequences to focus your strategy on the most effective one.
• The sequence which generates the most interaction will be optimized in real-time.

B.  Conditions Optimzation

• With the Journey Designer, certain conditions were set to trigger interaction/s Each sequence follows conditions according to interaction(s) with your ad material.
• After running a campaign for a certain period of time, Connected Stories can identify identifies which of your conditions trigger make interactions from with your target market.
• If any of the conditions are not generating engagement, you You can adjust the parameters accordingly to accommodate the actual customer behavior.The most effective condition will be in effect for the rest of the campaign period.

C.  Creatives Optimization

• Variations in ad materials are very common for campaigns to allow consumer consumption review.  
• The The ad material change can be as simple as color, copy or image changes.
• With Connected Stories , you are able to see shows in real time which of your ad version/(s) has positive, negative or no effect with your market.
• From this information, you can single out the most effective variation and optimize it for the duration of your campaignRefine the campaign to make use of the version best works with your user.