Agile advertising calls for a rapid, transparent, and adaptable process that allows marketers to measure and apply learnings without having to go back to square one. The way Connected-Stories is built provides an advertising marketing technology solution that improves the overall speed, predictability, and adaptability of your advertising campaigns to effectively meet the needs of your target audience.
Connected-Stories is the first solution to use artificial intelligence to build personalized content sequences in real-time.
Optimizing your Campaign using Real-Time Data
After After publishing your campaign, you are able to view real-time reports and analytics via the dashboard linked to your account. You Here, you can determine your live campaign's performance and effectiveness against the objectives set for your new campaign. Once you get these information, you can immediately apply your learnings to refine your strategy further. Edit your content and adapt your ad units to the actual user's behavior and check out your performance at any time. You can tweak your campaign approach as many times as you want without having to change any tags, seek approvals or wait for the end of the campaign to do so.
There are 3 main ways you can focus on:
A. Sequence Optimization
- Your campaign has various sequences based on the user interaction with your ad material(s).
- Connected Stories shows which of the possible sequences is performing the best.
- Once you've determined this, you can immediately disregard the low performing sequences to focus your strategy on the most effective one.
B. Conditions Optimzation
- Each sequence follows conditions according to interaction(s) with your ad material.
- Connected Stories identifies which of your conditions make interactions with your target market.
- You can adjust the parameters accordingly to accommodate the actual customer behavior.
C. Creatives Optimization
- The ad material change can be as simple as color, copy or image changes.
- Connected Stories shows in real time which of your ad version(s) has positive, negative or no effect with your market.
- Refine the campaign to make use of the version best works with your user.