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  1. Date and time
    • Dates, days and/or time can be specifically set to determine which next engagement fits the user's behavior.



  2. Geolocation
    • This condition can be set to determine a sequenced engagement specific to a location/position.  



  3. Device and OS
    • If a certain campaign/story is designed according to a specific type of hardware and software, this condition can be used to determine what device and OS generated the interaction and which next content best fits the user.


  4. Widgets 
    • These widgets assign specific answers to previously set questions via a POLL or a QUIZ.  The next story is determined based on the choice made by user.




  5. Video View %
    • The next specific content is determined based on the amount of video seen from the original story.



  6. Key Value
    • For everything else not specified in the conditions list can be customized here.  Any desired text or number can be assigned as a condition and this will determine the next engagement specific to the user.
    • A Click_through is a key value for the action and engagement from the user.  A True or False condition need to be specified as qualifying statements when creating the block itself for the action.



       

Even external DMP can be added to the conditions available.