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The workflow is then divided into 4 stages: PlanningPlan, SetupCreate, DeliveryDeliver, Live.

  • Planning: Define the customer journey according to the targeted audience, campaign's objective, placement and product advertised. See the Journey Designer section for more details.
  • Setup: Upload basic assets (videos, images, etc.) to Connected-Stories media library and then start creating the actual ad units according to the sequence setup at the Conception stage with the Story Editor. See the Stories section for more details
  • Delivery: Generate ad tags and deliver them to any ad server and exchange to start trafficking your new Connected-Stories campaign. To learn more about generating ad tags see the Story Ad Tags section.
  • Live: Analyze and optimize your strategy and creativities at any point in time during your campaign. To learn more about optimization visit the Real-Time Optimization section.

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