The Connected-Stories Approach.

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After defining the journey and its stages, the creative team can assemble the units and define the where to place them in sequence. Connected-Stories AI according to campaign's objective then suggests the setup for the conditions at each status of the sequence. This is what we call the Connected-Stories Approach.

The workflow is then divided into 4 stages: Plan, Create , Deliver, Live.

• Planning: Define the customer journey according to the targeted audience, campaign's objective, placement and product advertised. See the Journey Designer section for more details.
• Setup: Upload basic assets (videos, images, etc.) to Connected-Stories media library and then start creating the actual ad units according to the sequence setup at the Conception stage with the Story Editor. See the Stories section for more details
• Delivery: Generate ad tags and deliver them to any ad server and exchange to start trafficking your new Connected-Stories campaign. To learn more about generating ad tags see the Story Ad Tags section.
• Live: Analyze and optimize your strategy and creativities at any point in time during your campaign. To learn more about optimization visit the Real-Time Optimization section.

Create a Campaign

Different from any other platform, the campaign creation process doesn't start with randomly designing and assembling the creativities. it starts by breaking down the customer journey and defining the sequence of messages to be presented to the targeted audience at each state of the journey.

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The workflow is then defined into 4 stages: Planning Plan, Setup Create, Delivery Deliver, Live.

1)

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 Plan: Define the

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Consumer Journey

Define the customer journey according to your target audience & your product offering, your campaign & your objectives and the timing & your media placements (advertisements). 

Once you defined the customer journey, you will then be able to start building your campaign's story through the Journey Designer.  The Journey Designer allows you to build sequences at each status/stage of the customer journey.  Based on the conditions used and the users’ interaction, a specific ad unit/story is shown to themConnected-Stories provides the Journey Designer, a visual tool that allows you to define all the stages of the consumer path to purchase and the transition from one stage to another. The Journey Designer also provides you with the option of using one of our highly optimized default sequences.

To make things even easier, Connected-Stories provides a number of default sequences to choose from and can be used right away. Default Sequences are previously designed sequences effectively used in other campaigns and therefore highly optimized to yield the best results (click on the link to view the available templates).

To see how to setup a sequence see the Journey Designer section.  

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 Create: Build Your Stories

Collect, gather or create the needed assets for your campaign sequence (as defined in step 1).  Upload these identified assets (videos, images, etc.) into the Connected-Stories media library and then start building the actual ad units to be used for your story.

After uploading the your creative assets, you can begin the process of creating your storiesto build your content sequences. Connected-Stories offers a variety of ready to use widgets to help you create the most dynamic and engaging stories for your target audience.

The story creation process is divided into three main steps: Campaign, Format, Story.

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To learn more on how to use the Storyboard, visit the Storyboard section.

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 Deliver: Ad Export

Generate Our platform allows you to generate ad tags and deliver them to any ad server and/or exchange to start trafficking easily traffic your new Connected-Stories campaign.  Once your creative is finalized and ready to be trafficked all is left to do is exporting the stories.

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 To learn more about generating ad tags see the Story Ad Tags section.

4) Live: Real-Time Optimization

Connected-Stories allows you to effortlessly optimize on the fly. We make data available to you the moment your campaign goes live, allowing you to see what formats, stories, placements, and sequences are yielding the best results.  Analyze and optimize your strategy and creativities at any point in time during your campaign. When  When your campaign goes online, the status in the "Campaigns" page will be set on "LIVE", once that the campaign is over, the status will change in "EXPIRED".Connected-Stories allows to optimize your campaign on the fly without the need to issue new tags, going through an approval process, or having to wait the end of the campaign to finally be able to look at your own data. We make data available since the beginning of each a campaign and this allows to see what formats, stories, placements, and sequences are yielding the best results.

To learn more visit the Real-Time Optimization section.

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