The Connected-Stories Approach.

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1)  Plan: Define the Consumer Journey

Connected-Stories provides the Journey Designer, a visual tool that allows you to define all the stages of the consumer path to purchase and the transition from one stage to another. The Journey Designer also provides you with the option of using one of our highly optimized default sequences.

To make things even easier, Connected-Stories provides a number of default sequences to choose from and can be used right away. Default Sequences are previously designed sequences effectively used in other campaigns and therefore highly optimized to yield the best results (click on the link to view the available templates).

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Collect, gather or create the needed assets for your campaign sequence (as defined in step 1).  Upload these identified assets (videos, images, etc.) into the Connected-Stories media library and then start building the actual ad units to be used for your story.

After uploading your creative assets, you can begin to build your content sequences. Connected-Stories offers a variety of ready to use widgets to help you create the most dynamic and engaging stories for your target audience.

The story creation process is divided into three main steps: Campaign, Format, Story.

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To learn more on how to use the Storyboard, visit the Storyboard section.

3) Deliver: Ad Export

Our platform allows you to generate ad tags and deliver them to any ad server and/or exchange to easily traffic your new Connected-Stories campaign.  Once your creative is finalized and ready to be trafficked all that is left to do is export the tags.

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• HTML5/JS Tag:

  These kinds of exports allow to traffic the stories in a dynamic way. Here you will be able to leverage all the magic of Connected-Stories in terms of both widgets and message sequencing.

• JavaScript Tag

  This Ad Tag provides a higher level of interaction on the Ad Unit, for example an Expandable Unit.

• VAST/VPAID Tags:

  These types of exports allow to deliver ad units for compliant Video Players. These types of export are used for Prerolls and Fullscreen only video formats.
  
  

• MRAID Tag:

  This type of tag allows to traffic Connected-Stories within any kind of mobile app.
  
  

• Tracking Pixel and Click Command Tag:

  
  This type of tag allows to keep track of impressions and clicks for unsupported third party redirect.
  

 To learn more about generating ad tags see the Story Ad Tags section.

4) Live: Real-Time Optimization

Connected-Stories allows you to effortlessly optimize on the fly. We make data available to you the moment your campaign goes live, allowing you to see what formats, stories, placements, and sequences are yielding the best results.  Analyze and optimize your strategy and creativities at any point in time during your campaign.  When your campaign goes online, the status in the "Campaigns" page will be set on "LIVE", once that the campaign is over, the status will change in "EXPIRED".

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