The Connected-Stories Approach.
Differently from any platform, the campaign creation process doesn't start with randomly designing and assembling the creativities. The process starts by breaking down the customer consumer journey (Awareness, Engagement, Conversion..) and defining relevant set of messages according to each stage of the journey.
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Different from any other platform, the campaign creation process doesn't start with randomly designing and assembling the creatives. It starts by breaking down the customer consumer journey and defining the sequence of messages to be presented to the targeted audience at each state of the journey.
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1) Plan: Define the Consumer Journey
Connected-Stories provides the Journey Designer, a visual tool that allows you to define all the stages of the consumer path to purchase and the transition from one stage to another. The Journey Designer also provides you with the option of using one of our highly optimized default sequences.
To make things even easier, Connected-Stories provides a number of default sequences to choose from and can be used right away. Default Sequences are previously designed sequences effectively used in other campaigns and therefore highly optimized to yield the best results (click on the link to view the available templates).
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Collect, gather or create the needed assets for your campaign sequence (as defined in step 1). Upload these identified assets (videos, images, etc.) into the Connected-Stories media library and then start building the actual ad units to be used for your story.
After uploading your creative assets, you can begin to build your content sequences. Connected-Stories offers a variety of ready to use widgets to help you create the most dynamic and engaging stories for your target audience.
The story creation process is divided into three main steps: Campaign, Format, Story.
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To see a complete list of the formats supported and how to set them up visit the Ad Formats section.
Add Stories
Stories are the individual ad units you connect into a sequence, these are what your users will end up watching. According to the sequence setup, each story will serve a different purpose at each stage of the customer consumer journey.
To make the stories dynamic and engaging, Connected-Stories offers a variety of widgets that can be added to them. It is possible to design a widget sequence based on user interaction and you can add as many widgets to a story as you see fit.
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Just as the Journey Designer is to define the sequence of stories in the customer consumer journey, the storyboard is the tool that allows to design a sequence of widgets within a single story. Through the storyboard, you will be able to define how widgets behave within a story according to the users' interactions with it.
To learn more on how to use the Storyboard, visit the Storyboard section.
3) Deliver: Ad Export
Our platform allows you to generate ad tags and deliver them to any ad server and/or exchange to easily traffic your new Connected-Stories campaign. Once your creative is finalized and ready to be trafficked all that is left to do is export the tags.
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To learn more about generating ad tags see the Story Ad Tags section.
4) Live: Real-Time Optimization
Connected-Stories allows you to effortlessly optimize on the fly. We make data available to you the moment your campaign goes live, allowing you to see what formats, stories, placements, and sequences are yielding the best results. Analyze and optimize your strategy and creativities at any point in time during your campaign. When your campaign goes online, the status in the "Campaigns" page will be set on "LIVE", once that the campaign is over, the status will change in "EXPIRED".
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