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CREATIVE PERSONALIZATION THROUGH CONNECTED-STORIES NEXT
The main objective of our platform is to reach a level of dynamic personalization to significantly increase the effectiveness of advertising video campaigns. To do so, we provide an easy-to-use tool to build personalized experiences: Journey Designer. Both powered by third and first-party data, Journey Designer is used to easily set up and develop a dynamic personalized video campaign.
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Examples of ways to use Journey Designer include the creation of storytelling sequences, full-funnel campaigns (from awareness to conversion), storyboarding, and any other path you might want the user to take within your advertisement.
POWERFUL YET EASY TO USE
By creating Journey Designer, we wanted to provide platform users with a set of tools that could harness the power of creative personalization while providing a visually appealing and easy-to-use tool. For this reason, we came up with drag and drop features thus allowing for a smooth and easy application.
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In the two examples above, we see how both the Journey Designer can be put to use by the platform’s users to create a sequence of contents resembling a consumer journey (journey designer example) and creative variations based on geo-location conditions (storyboard example). In both cases, the blue or light blue boxes (if then else and switch) contain a set of personalization conditions, while the orange boxes or endpoints represent the creative element or content to be triggered accordingly. As already mentioned, both tools can be used independently, but it’s their combination that provides an extensive and powerful personalization across all stages of the campaign. On top of the two examples shown above, the Journey Designer and Storyboard have been used in so many other different ways, even more than we could think of, and the more we go the more we come across new uses and examples to guarantee client’s success.
CONDITIONS USED FOR CREATIVE PERSONALIZATION
Personalization conditions are used within the Journey Designer and the Storyboard to recognize and place each single user within a stage of the consumer journey and/or to personalize the creative experience. This way, each user is always reached by the most appropriate message, maximizing chances of a positive interaction with the ad. Connected-Stories allows advertisers to choose among a wide and ever-updating range of conditions.
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