CREATIVE PERSONALIZATION THROUGH CONNECTED-STORIES NEXT
The main objective of our platform is to reach a level of dynamic personalization to significantly increase the effectiveness of advertising video campaigns. To do so, we provide an easy-to-use tool to build personalized experiences: Journey Designer. Both powered by third and first-party data, Journey Designer is used to easily set up and develop a dynamic personalized video campaign.
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Examples of ways to use Journey Designer include the creation of storytelling sequences, full-funnel campaigns (from awareness to conversion), storyboarding, and any other path you might want the user to take within your advertisement.
POWERFUL YET EASY TO USE
By creating Journey Designer, we wanted to provide platform users with a set of tools that could harness the power of creative personalization while providing a visually appealing and easy-to-use tool. For this reason, we came up with drag and drop features thus allowing for a smooth and easy application.
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In the two examples above, we see how both the Journey Designer can be put to use by the platform’s users to create creating a sequence of contents resembling a consumer journey (journey designer horizontal example) and creative variations based on geo-location conditions (storyboard vertical example). In both cases, the blue or light blue pink boxes (if then else and switch-node) contain a set of personalization conditions, while the orange boxes or endpoints stages represent the creative element or content to be triggered accordingly. As already mentioned, both Both tools can be used independently, but it’s their combination that provides an extensive and powerful personalization across all stages of the your campaign. On top of the two examples shown above, the The Journey Designer and Storyboard have been used in so many other different ways, even more than we could think of, and the more we go the more we come across new uses and examples to guarantee client’s successcontinues to grow and innovate new ways to interact with consumers on their journey to interacting with your brand or product.
CONDITIONS USED FOR CREATIVE PERSONALIZATION
Personalization conditions Personalized Conditions are used within the Journey Designer and the Storyboard to recognize and place each single user within a the correct stage of the consumer journey and/or to personalize the creative experience. This way, each user is always reached by the most appropriate messagemessaging, maximizing chances the number of a positive interaction interactions with the your ad. Connected-Stories NEXT allows advertisers to choose among a wide and ever-updating range of conditions.
Personalization Personalized Conditions are divided into two main categories: audience and behavioral. Audience-based conditions are passed down to Connected-Stories NEXT by 3rd-party solutions like a DSP or a DMP (DSPs (demand side platforms) or DMPs (data management platforms).Connected-Stories NEXT is integrated with a large number of them)these platforms to improve the success of campaigns. Audience-based conditions are extremely useful when it comes to serve specific serving catered content to a particular specific audience segmentgroups. Behavioral conditions, on the other end, allow to utilize every datapoint utilizing data generated by the users user's interactions with creative content. Interactions can be passive ora or active, such as clicking on a CTA (call to action) or watching a video content. Behavioral conditions allow Connected-Stories NEXT to understand user interests and preferences and then serve the users content that he or she might like even more as the campaign unfolds. Personalization Conditions need to be inserted within the blue or light blue boxes and can be selected through a dropdown list that can provide content that will be most likely to engage consumers.
To insert Personalized Conditions select your preference in the drop-down menu of the ‘Switch-Node’ box. Your selection will be customized based on new integrations or partnerships with 3rd party vendors. For a detailed list of all the conditions visit the Conditions section.
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