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CREATIVE PERSONALIZATION THROUGH CONNECTED-STORIES NEXT
The main objective of our platform is to reach a level of dynamic personalization to significantly increase the effectiveness of advertising video campaigns. To do so, we provide an easy-to-use tool to build personalized experiences: Journey Designer. Both powered by third and first-party data, Journey Designer is used to easily set up and develop a dynamic personalized video campaign.
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Examples of ways to use Journey Designer include the creation of storytelling sequences, full-funnel campaigns (from awareness to conversion), storyboarding, and any other path you might want the user to take within your advertisement.
POWERFUL YET EASY TO USE
By creating Journey Designer, we wanted to provide platform users with a set of tools that could harness the power of creative personalization while providing a visually appealing and easy-to-use tool. For this reason, we came up with drag and drop features thus allowing for a smooth and easy application.
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In the two examples above, we see how the Journey Designer can be put to use by creating a sequence resembling a consumer journey (horizontal example) and creative variations based on geo-location conditions (vertical example). In both cases, the pink boxes (switch-node) contain a set of personalization conditions, while the orange boxes or stages represent the creative element or content to be triggered accordingly. Both tools can be used independently, but it’s their combination that provides an extensive and powerful personalization across all stages of your campaign. The Journey Designer continues to grow and innovate new ways to interact with consumers on their journey to interacting with your brand or product.
CONDITIONS USED FOR CREATIVE PERSONALIZATION
Personalized Conditions are used within the Journey Designer to recognize and place each user within the correct stage of the consumer journey. This way, each user is always reached by the most appropriate messaging, maximizing the number of positive interactions with your ad. Connected-Stories NEXT allows advertisers to choose among a wide and ever-updating range of conditions.
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