CREATIVE PERSONALIZATION THROUGH CONNECTED-STORIES NEXT
The main objective of our platform is to reach Our platform reaches a level of dynamic personalization to that significantly increase increases the effectiveness of advertising video campaigns. To do soAnd for this, we provide an easy-to-use tool to build personalized experiences : called the Journey Designer. Both powered by third and first-party data, the Journey Designer is used, to easily set up and develop a very dynamic personalized and unique video campaign.
Journey Designer allows you to personalize the consumer journey. Establishing stages and conditions determine how users move from one stage to the other. Journey Designer Itis capable of creating sequences to be shown at the appropriate time for each user . Journey Designer allows for which then creates a vertical personalization in DCO (Dynamic Creative Optimization) fashion, allowing to swap elements (including videos) and create thousands of different variations in real-time.
This combination of horizontal (paralleling the consumer's journey) and vertical (creative variations based on geo-location conditions) personalization guarantees the user is always reached by the most relevant content at every stage of the journey.
Examples of ways For example to use the Journey Designer we include the creation of storytelling sequences, full-funnel campaigns (from awareness to conversion), storyboarding, and any other path you might want the user to take within your advertisement.
POWERFUL YET EASY TO USE
By creating the Journey Designer, we wanted to provide platform users with a set of tools that could harness the power of creative personalization while providing a visually appealing and easy-to-use tool . For and exactly for this reason, we came up with drag and drop features thus allowing which allows for a smooth and easy application.
...
In the two examples above, we see how the Journey Designer can be put to use by creating a sequence resembling a consumer journey (horizontal example) and creative variations based on geo-location conditions (vertical example). In both cases, the pink boxes (switch-node) contain a set of personalization conditions, while the orange boxes or stages represent the creative element or content to be triggered accordingly. Both tools can be used independently, but it’s their combination that provides an extensive and powerful personalization across all stages of your campaign. The Journey Designer continues to grow and innovate new ways to interact with consumers on their journey to interacting with your brand or product.
CONDITIONS USED FOR CREATIVE PERSONALIZATION
Personalized Conditions are used within the Journey Designer to recognize and place each user within the correct stage of the consumer journey. This way, each user is always reached by the most appropriate messaging, maximizing the number of positive interactions with your ad. Connected-Stories NEXT allows advertisers to choose among a wide and ever-updating range of conditions.
...