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Leverage a pre-trained ML model optimized toward creative performance
Manual set-up with a traditional 'rules-based' model
SETTING UP A SEQUENCE WITH A PRE-TRAINED MODEL
MANUALLY SETTING UP A SEQUENCE
To access the Journey Designer, select your campaign in the
section and go to your Stories. When viewing your campaign stories, select the
tab.
To start editing your Journey Design, click
icon.
Firstly, give a "Name" to your new sequence.
Then you can start to select and move all the blocks you need. Remember that every sequence always begins with a
that represents the beginning of the consumer journey and the User's Data.Don't forget to Save your new Consumer Journey Design.
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TIPThrough its intuitive and visually striking interface, you can easily set up stages (orange boxes) and conditions (blue and light blue boxes) through a select and drag motion. |
THREE MAIN BLOCKS FOR A SEQUENCE
When setting up a sequence, you can find three types of boxes:
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INFOFor a sequence to properly save, you need to make sure all blocks are properly connected to one another! |
1.
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This option allows you to set conditions and sub-conditions to further break down your sequence.
The Journey Designer includes 1st party conditions and even 3rd party conditions that can be easily selected through a dynamic drop-down list.
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The image above gives a sample of how to set up a condition. In this case, "Video View" is chosen: it will be true if more than 25% of the whole video duration has been seen by the user. Later on, you can select the exact Story you wish this to lead to.
2.
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This option is similar to the "If " option but only with multiple outputs.
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For a detailed list of all the conditions visit the Archived: Conditions section.
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INFOIn every switch box you can add as many outputs you need, and you'll always have one more output The default one which will need to be linked to the respective default stage. |
3.
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This option represents each single story of your sequence. It is key to remember that in a sequence you can add as many stages as the number of stories you have to create.
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Sequence execution should follow the consumer journey in 4 main stages: Awareness, Engagement, Consideration, and Conversion.
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TIPIt is key to appreciate how the consumer journey is a non-linear path. Every user goes from A to Z in a different way and does not necessarily go through every intermediate stage. The beauty of the Journey Designer is that users don't get stuck in stages they don't belong. Journey Designer takes into consideration every consumer's unique behaviors. |
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