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The decisioning system using predeterministic rules, employs a set of conditions to define which creative subject and message to present to different users. Examples of the most commonly used context conditions are:
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User Device Conditions:
User Device conditions allow the user's experience to be customized according to the device they are using and their geographical context. The "Country" condition allows different content to be shown depending on where the user is located, while "Device Type" ensures that content is optimized for the specific device, whether it is a phone, tablet or computer. The "OS Type" condition provides the flexibility to show different ads depending on the operating system used by the user, such as Android, iOS or Linux.
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