Your handy guide to key terms made easy
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A - B - C - D - E - F - G - H - I - J - K - L - M - N - O - P - Q - R - S - T - U - V - W - X - Y - Z
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A
API
An application programming interface (API) specifies how some software components should interact with each other.
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Assets can be either images or videos. Connected-Stories supports JPG, JPEG, PNG, GIF, MOV, MP4.
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B
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C
CDN
A Content Delivery Network (CDN) is a large distributed system of servers deployed in multiple data centers across the Internet. The CDN serves video content to end-users with high availability and high performance.
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cURL is a command line tool for getting or sending files by using the URL syntax.
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D
DECISION TREE
A decision tree is a flowchart-like structure in which each internal node represents a test on an attribute, each branch represents the outcome of the test and each leaf node represents a class label (decision taken after computing all attributes).
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The Demand-side platform (DNS) allows buyers of digital advertising to manage multiple ad exchange accounts through one interface. Marketers use DSPs to buy ad impressions from exchanges as cheaply and as efficiently as possible.
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E
EVENT
An event is what dictates the appearance of a widget at a certain point in a story’s timeline. The Event needs to be timecoded.
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F
FORMATS
Formats are the ad formats that are supported by Connected–Stories and that can compose a campaign. It can contain multiple stories. For a list of formats visit the Add a Format section.
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File Transfer Protocol (FTP) is a standard network protocol used to transfer files from one host to another host over a TCP-based network, such as the Internet.
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G
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H
HTML
HyperText Markup Language (HTML) is the main markup language for creating web pages and other information that can be displayed in a web browser.
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HTML5 is a markup language used for structuring and presenting content for the World Wide Web and a core technology of the Internet. It is the fifth revision of the HTML standard.
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I
IMPRESSION
A creative served to a single user at a single point in time.
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An instant app is a particular kind of widget designed in HTML5 and therefore highly customizable.
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J
JAVASCRIPT
JavaScript is a versatile programming language commonly used for web development to create interactive effects within web browsers.
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A drag-and-drop environment where conditions and rules can be set in order to cater which audience is exposed to certain creatives. The "brain" of Connected-Stories.
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K
KPI
A performance indicator or key performance indicator is a type of performance measurement. KPIs evaluate the success of an organization or of a particular activity in which it engages.
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L
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M
MACRO
A MACRO is a change to a string of text that makes up third-party ad tags that is made in order to allow publisher and advertiser to accurately perform certain functions, such as counting impressions and clicks.
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Mobile Rich Media Ad Interface Definitions (MRAID) is the IAB’s project to define a common API (Application Programming Interface) for mobile rich media ads that will run in mobile apps.
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N
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O
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P
PLACEMENT
The slot on the publisher's page or location in an app where the advertisement will appear.
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Located in the Creative Studio, these can be manipulated in order to customize widgets.
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Q
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R
REST
Representational state transfer (REST) is a style of software architecture for distributed systems such as the World Wide Web.
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Rules engine are the underlying magic to Connected-Stories. They power the logic at both campaign and story level.
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S
SDK
A software development kit (SDK) is a set of software development tools that allows for the creation of applications for a certain software environment.
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A part of the Connected-Stories platform which is the creative workspace in which the creatives are made.
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T
TLS
Transport Layer Security (TLS) is a cryptographic protocol designed to provide communications security over a computer network.
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U
URL
The Uniform Resource Locator (URL) is a reference to a resource on the World Wide Web.
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The protocol identifier indicating the protocol for retrieving the resource.
The resource name specifying the IP address or the domain name where the resource is located at.
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V
VAST
The Video Ad Serving Template (VAST) specification is a universal XML schema for serving ads to digital video players. The specification describes the expected video player behaviour when executing VAST-formatted ad responses.
For more information on VAST, see the VAST 3.0 specification at IAB's web site: http://www.iab.net/vast .
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Advertisers have more control over the display experience in their video campaigns.
VPAID compliant video players enable a more diverse and interactive set of video advertising.
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W
WEB 2.0
Web 2.0 describes websites that use technology beyond the static pages of earlier websites. A Web 2.0 site may allow users to interact with each other in a social media dialogue as creators of user-generated content in a virtual community, in contrast to websites where people are limited to the passive viewing of content.
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Your own section of the Connected-Stories platform which holds all campaigns and data related to them.
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X
XML
Extensible Markup Language (XML) is a markup language that defines a set of rules for encoding documents in a format that is both human-readable and machine-readable.
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Y
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