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Each If then Else or Switch block must contain a set of conditions.
Here There are the different two main types of conditions that can be used : in each sequence. User interactions conditions and browsing history conditions. The first ones are calculated based on users behavior on the ads, while the latter are based on users browsing behavior on whichever properties Connected-Stories tags are placed.
User Behavior Conditions
- Widgets (Poll or Quiz)
- These conditions determine what stage the user is based on the answers provided on the quizzes or polls.
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- Custom.Text
- This condition determines what stage the user is based on a click on a widget. Clicks can be differentiated by adding a Key Value on the widget itself and then reporting it as a key value to be matched when setting the condition. A True or False needs to be applied as a qualifying statement when creating the block itself for the action.
Browsing Behavior Conditions
These types of conditions are frequently used for remarketing campaigns and allow the journey designer to define a sequence based on the browsing interests of each single user.
- Remarketing.OG.Description
- This condition checks whether the user has browsed a webpage where the OG (Open Graph) description within the HTML code of the page contains a specific set of words.
- This condition checks whether the user has browsed a webpage where the OG (Open Graph) description within the HTML code of the page contains a specific set of words.
- Remarketing.Description
- This condition checks whether the user has browsed a webpage where the description within the HTML code of the page contains a specific set of words.
- This condition checks whether the user has browsed a webpage where the description within the HTML code of the page contains a specific set of words.
- Remarketing.Keywords
- This condition checks whether the user has browsed a webpage where the keywords within the HTML code of the page contain a specific set of keyowrds.
- This condition checks whether the user has browsed a webpage where the keywords within the HTML code of the page contain a specific set of keyowrds.
- Remarketing.OG_Image
- This condition checks whether the user has browsed a webpage where the image url on the Open Graph schema within the HTML code of the page contain a particular image url.
- This condition checks whether the user has browsed a webpage where the image url on the Open Graph schema within the HTML code of the page contain a particular image url.
- Remarketing.OG_Title
- This condition checks whether the user has browsed a webpage where the OG (Open Graph) title within the HTML code of the page contains a specific set of words.
- This condition checks whether the user has browsed a webpage where the OG (Open Graph) title within the HTML code of the page contains a specific set of words.
- Remarketing.Query_String
- This condition checks whether the user has browsed a webpage where the query string (all parameters after the ? in the url) contains a specific set of parameters.
- Remarketing.Referral
- This condition checks whether the user has browsed a webpage reffered by a specific source.
- Remarketing.URL
- This condition checks whether the user has browsed a webpage linked to a specific url.
