The Connected-Stories Approach.
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1) Plan: Define the Consumer Journey
Connected-Stories provides the Journey Designer, a visual tool that allows you to define all the stages of the consumer path to purchase and the transition from one stage to another. The Journey Designer also provides you with the option of using one of our highly optimized default sequences.
To make things even easier, Connected-Stories provides a number of default sequences to choose from and can be used right away. Default Sequences are previously designed sequences effectively used in other campaigns and therefore highly optimized to yield the best results (click on the link to view the available templates).
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Collect, gather or create the needed assets for your campaign sequence (as defined in step 1). Upload these identified assets (videos, images, etc.) into the Connected-Stories media library and then start building the actual ad units to be used for your story.
After uploading your creative assets, you can begin to build your content sequences. Connected-Stories offers a variety of ready to use widgets to help you create the most dynamic and engaging stories for your target audience.
The story creation process is divided organized into three main steps: Campaign, Format, Story.
IMPORTANT: Each campaigns contains a set of formats (display, social, etc.) and consequentially each format contains a set of stories based on the sequence applied to each campaign. For instance, if a sequence composed of three stages is applied to each format of a campaign, then each format will contain three stories each.
Add a Campaign
The campaign houses all your interconnected ad units, this is the first piece needed to get started. In each Campaign you'll be able to add formats and stories.
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Stories are the individual ad units that are created within each format and that you connect into a sequence, these are what your users will end up watching. According to the sequence setup, each story will serve a different purpose at each stage of the consumer journey.
To make the stories dynamic and engaging, Connected-Stories offers a variety of widgets that can be added to them. It It is possible to design a widget sequence based on user interaction and you can add as many widgets to a story as you see fit.
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To learn more on how to use the Storyboard, visit the Storyboard section.
3) Deliver: Ad Export
Our platform allows you to generate ad tags and deliver them to any ad server and/or exchange to easily traffic your new Connected-Stories campaign. Once your creative is finalized and ready to be trafficked all that is left to do is export the tags.
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To learn more about generating ad tags see the Story Ad Tags section.
4) Live: Real-Time Optimization
Connected-Stories allows you to effortlessly optimize on the fly. We make data available to you the moment your campaign goes live, allowing you to see what formats, stories, placements, and sequences are yielding the best results. Analyze and optimize your strategy and creativities at any point in time during your campaign. When your campaign goes online, the status in the "Campaigns" page will be set on "LIVE", once that the campaign is over, the status will change in "EXPIRED".
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