This guide introduces how Connected-Stories fits in the advertising ecosystem into how to configure it to seamlessly interact with Demand-Side Platforms (DSPs) and Supply-Side Platforms (SSPs). It presents an overview of the Connected-Stories conceptual architecture as well as a few implementation examples. This page goes into depth on:
- How Connected-Stories fits in the advertising ecosystem
- Integrating Connected-Stories and distributing stories onto publisher's properties
- Connecting Stories
- Optimizing media buying
- Automatic tag distribution
- Integrating real-time signals from external platforms
How Connected-Stories fits in the advertising ecosystem
HyperTV's Connected-Stories is an integrated environment to create, distribute, measure and optimize, cross-media and personalized advertising content sequences.
The cloud-based system includes:
- Authoring tools: enhance existing assets by adding synchronized interactive widgets (i.e. companion content, CTAs, interactive video overlays and much more)
- Decision-tree engine: define content sequences at campaign and touchpoint levels
- Gamification engine: interactively create contests to incentivize users' interactions
- Real-Time Analytics and Machine Learning: measure and optimize campaigns' KPIs; analyze interactions throughout the overall user experience to determine cross-media attribution
- Ad tag generator: creates JavaScript for trafficking the enhanced creative to SSPs and DSPs.
Publisher Implementation Scenario
In the typical distribution scenario, the Connected-Stories cloud interacts with the ad system's Publisher Digital Properties and Supply Side Platform:
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Integrating Connected-Stories and distributing stories on publisher's properties
In the advertising ecosystem, Connected-Stories can act as third-party ad server so it can be easily integrated in the standard distribution workflow. Connected-Stories uses the most-common standards to reach a high compatibility level with the most-used ad distribution mechanisms. In fact, Connected-Stories uses technology such as HTML5–instead of old SWF files that are no longer compatible especially in the mobile environment–or pure JavaScript tag. Connected-Stories is also committed to remaining compliant with all standards and best practices developed by the Interactive Advertising Bureau (IAB). This this means that with Connected-Stories you can distribute standard creative formats such as masthead, leaderboard, half-page, along with video formats such as VAST and VPAID, and mobile-centric formats like MRAID.
Stories are published by trafficking their respective Ad Tags. An Ad Tag is automatically generated in Ad Export tab in the Story Manager section of the Connected-Stories administration panel. The generated code can then be downloaded from the Connected-Stories cloud and then uploaded onto publisher's distribution system (generic ad server, DFP, AppNexus, etc.). A Connected-Stories Ad Unit must appear in an area of the publisher page designed to host the creatives.
Connected-Stories creatives can be hosted in:
- Standard Placement:
- Standard iAB display placements (billboard, half-page, etc.)
- Video (VAST, VPAID)
- Native Placement: to match the form and function of the platform upon which the Ad Unit appears, the creatives must be designed with look and feel of the publisher's properties. A tag must be set up in a designated area to simulate native content.
To serve a Connected-Stories Ad Unit you can export Ad Tag as:
- HTML5: a Zip package that contains an HTML file and minimal assets useful to display the Ad Unit
- JavaScript: a JavaScript code that loads the Ad Unit.
- VAST/VPAID XML: a url that represents the XML used to interpreter the VAST or VPAID standards.
See also: