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The Analytics Dashboard is composed of 4 main sections. Chose below the specific section you are most interested in:
FILTERS
For "Impressions and Clickthroughs" and "Engagements and Actions", there is the possibility to filter the whole data based on Date, Format and Story, to do so, you can use the following charts on top of each dashboard:
- Data Filter: By using this chart, you can filter data by date, to do so, click on Since or click on until and choose a date from calendar to set the start and end date, hit the Apply button, the data will be loaded. Notice data will be filtered only by date, choosing the time in the Data Filter will not be considered.
- Format Filter: By using this chart, you can filter data by format name, to do so, choose the desired format name from drop down list on the Format Filter chart, hit the Apply button, the data will be loaded.
- Story Filter: By using this chart, you can filter data by story name, to do so, choose the desired story name from drop down list on the Story Filter chart, hit the Apply button, the data will be loaded.
To know more, you can visit the documentation of each tab under the Analytics Dashboard tab.
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IMPRESSIONS AND CLICKS
Here you will find data about impressions and click throughs on all your ongoing and expired campaigns.
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The graph shows impression distribution divided by date and ad names.
In the tab below the graph you can find data about delivered impressions and registered click throughs divided by campaign names and/or Ad names.
As showed in the video above, you can filter the analytics by Date, campaign, and ad names.
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ENGAGEMENT AND ACTIONS
Here you will find data about engagement and actions of all your ongoing and expired campaigns.
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Player Engagement
The graphs "Player Engagement" shows video views divided by quartile. For each quartile you can see the views divided by device type (desktop, mobile, tablet).
Player Interactions
The graphs "Player Interactions" shows all the user's interactions on the unit. Each type of interaction is divided by device type (desktop, mobile, tablet).
In the tab below the graph you can find data about type of action and the related action count divided by the type of widget.
Interactions by Device
The graphs "Interactions by device" shows the total amount of interactions divided by device type (desktop, mobile, tablet)
As showed in the video above, you can filter the analytics by Date, campaign, and ad names.
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REACH AND FREQUENCY
Here you will find data about the frequency distribution.
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The graph shows how many users have been exposed to 1, 2, 3 or more impressions. By passing the pointer on each column you would see the users % for each impression count.
The tab on the right side of the screen shows data about Unique Users, therefore the number of users that have been exsposed the first time to the unit.
The other tabs below the "Unique User" one shows the total impression count and the the average frequencency per user, therefore how many times (on average) a user has been exsposed to the unit.
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USER JOURNEY
Here you will find data about the User Journey
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User Final State
The graph shows how many users reached a specific state of the User Journey. By passing the pointer on each column you will see the users % for each Journey's state.
User State With CT
The graph shows how many users converted on a specific state of the User Journey. By passing the pointer on each column you will see the user % for each Journey's state.
User Final State by Device
The graph shows how many users reached a specific state of the User Journey divided by their device type.
Each color is related to a device type. By passing the pointer on each color of a column you will see the user % for each Journey's state and for each device type.
User Final State Drill Down
The tab shows data about users that reached a specific stage of the Journey on a specific format.