Conditions are what determine the stage of the user within a sequence at any point in time of a campaign and allow for the personalization of the message based on user behavior. Stories are delivered based on conditions fulfilled by the user.
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There are two main types of conditions that can be used in each sequence. User interactions conditions and browsing history conditions. The first ones are calculated based on users behavior on the ads, while the latter are based on users browsing behavior on whichever properties Connected-Stories tags are placed.
User Device Conditions
- Country
- This condition determines the country from where the user is seeing the ad. It is possible to select every world's country and, depending on the place he or she are in a specific moment, it will be shown different widgets or videos.
User Behavior Conditions
- Widgets (Poll or Quiz)
- These conditions determine what stage the user is based on the answers provided on the quizzes or polls.
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- Video View %
- This condition determines what stage the user is based on what percentage of a video has been seeseen.
- Random Boolean
- This condition allows show different widgets in a random way and this is also useful to run A/B tests between stories/widgets at each stage of journey to see which one has been triggered the most by the user (It can only be used within If Then Else blocks).
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- Custom.Text
- This condition determines what stage the user is based on a click on a widget. Clicks can be differentiated by adding a Key Value on the widget itself and then reporting it as a key value to when setting up a widget which will be matched when setting the condition. A A True or False needs to be applied as a qualifying statement when creating the block itself for the action.
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