Conditions are what determine the stage of the user within a sequence at any point in time of a campaign and allow the personalization of the message based on user behavior. Stories are delivered based on conditions fulfilled by the user.Here is how:
How they work
- At the start of the campaign, the audience wouldn't have fulfilled any condition yet
...
- so Journey Designer will
...
- trigger the story situated at the first stage of the sequence
...
- ;
- Each action
...
- the
...
- user does on the stories (interactions with widgets,
...
- % of video view, etc.) would then be registered by the Journey Designer and checked against the conditions set in the sequence.
- According to the conditions fulfilled by each single user, the Journey Designer is able to understand at what stage of the sequence the user is and will serve
...
- him/her the most appropriate story in the next impressions.
Each If then Else or Switch block must contain a set of conditions.
There are two main types of conditions that can be used in each sequence. User interactions conditions and browsing history conditions. The first ones are calculated based on users behavior on the ads, while the latter are based on users browsing behavior on whichever properties Connected-Stories tags are placedFollowing a list of all the Journey Designer's conditions offered by Connected-Stories.
User Device Conditions
- Country: This condition determines the country from where the user is seeing the ad. It is possible to select every world's country and, depending on the place he or she are in a specific moment, it will be shown different widgets or videos.
- Device
- This condition allows to show different videos or different resolution of the same ad, depending on the device the user is watching the ad from (desktop, mobile, tablet, TV).
...
- Network
- This condition
- OS Type
- This condition
User Date / Time
- Date
- This condition determines which ad to show to the user depending on the the single date or multiples dates set.
...
- Time
- This condition determines which ad has to be shown to the user depending on the day's time. For instance if it's morning he or she will see a dedicated content and if it's night the user will see a different one.
User Behavior Conditions
- Widgets (Poll or Quiz)
- These conditions determine what stage the user is based on the answers provided on the quizzes or polls.
...