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Through a simple and intuitive UI, the Journey Designer and the Storyboard allow you to create dynamic sequences and creatives quickly, without writing a line of code.
You just have to enter the desired customization conditions inside the blue or light-blue boxes and connect the outputs to the orange boxes that represent the individual creatives in the case of the Journey
Designer while in the case of the Storyboard the widgets within the individual creatives.
The only difference between the two tools is that the JD is applied to a set of creativity while the SB is applied to the individual creativity.
Storyboard
Journey Designer
Dynamic Creative Building
C-S Storyboard gives the chance to create dynamic ads based on 1st and 3rd party data for each single impression.
Easy condition selection
Built on the same framework of the Journey Designer, the Storyboard provides a vertical personalization for each single ad while the Journey Designer provides an horizontal personalization.
Drop-down List
The combined use of these two tools allow for an incredible amount of personalization for each video strategy intersecting sequences and DCO-like capabilities.
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