Conditions In C-S Journey Designer, conditions are what determine the stage of the user within a sequence at any point in time of a campaign and allow the personalization of the message based on if conditions are fulfilled or not by the user.
How they work
- At the start of the campaign, the audience wouldn't have fulfilled any condition yet so Journey Designer will trigger the story situated at the first stage of the sequence;
- Each action the user does on the stories (interactions with widgets, % of video view, etc.) would then be registered by the Journey Designer and checked against the conditions set in the sequence.
- According to the conditions fulfilled by each single user, the Journey Designer is able to understand at what stage of the sequence the user is and will serve him/her the most appropriate story in the next impressions.
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Following a list of all the Journey Designer's conditions offered by Connected-Stories.
- User Device Conditions:
- Device
- Language
- Network
- Os Type
- User Date / Time Conditions:
- Date
- Day of the Week
- Time
- User Behavior Conditions
- Widgets (Poll or Quiz)
- Video View %
- Random Boolean
- Custom Text
- Campaign Macros:
- DV360
User Device Conditions
- Country: This condition determines the country from where the user is seeing the ad. It is possible to select every world's country and, depending on the place he or she is in a specific moment, will be shown different widgets or videos.
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- Custom.Text: This condition determines what stage users are, based on the clicks they've done on one or more widgets. Clicks can be differentiated by adding a Key Value when setting up a widget which will be matched when setting the condition. A True or False needs to be applied as a qualifying statement when creating the block itself for the action.
Campaign Macros
1. DV360: You can see the whole list of DV360 macros here: https://support.google.com/displayvideo/answer/2789508?hl=it. The selected macros to be inserted in our system are:
- {CAMPAIGN_ID}
- {CREATIVE_ID}
- {PUBLISHER_ID}
- {SOURCE_URL_ENC}
- {UNIVERSAL_SITE_ID}
