Page Comparison

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User Device Conditions:

• Country
• Device
• Language
• Network
• Os Type

User Date / Time Conditions:

• Date 
• Day of the Week
• Time

User Behavior Conditions

• Widgets (Poll or Quiz)
• Video View %
• Random Boolean
• Custom Text

Campaign Macros:

• DV360

 User Device Conditions

• Country: This condition determines the country from where the user is seeing the ad. It is possible to select every world's country and, depending on the place he or she is in a specific moment, will be shown different widgets or videos. 

  Anchor
  country country

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• Network: With this condition the user will see a different ad depending on the network he or she is using (4G, 5G, WiFi...).

• OS Type: This condition will show users a different ad depending on the Operative System they're using (Android, iOS, Linux...).

User Date / Time Conditions

• Date: This condition determines which ad to show to the user depending on the the single date or multiples dates set.

• Day of Week: This condition determines which content the user must see each day of a single week or multiples weeks. (I.e. each Monday he or she an interactive ad, each Thursday a new one and so on.

• Time: This condition determines which ad has to be shown to the user depending on the day's time. For instance if it's morning he or she will see a dedicated content and if it's night the user will see a different one.

User Behavior Conditions

• Widgets (Poll or Quiz): These conditions determines the user's stage based on the answers provided on quizzes or polls.

• Video View %
  : This condition determines the user's stage based on what percentage of a video has seen (25%, 50%, 75%...).

• Random Boolean: This condition show the user different stories in a random way. This one is also useful to run A/B tests between stories/widgets at each stage of journey to see which one has been triggered the most by the user.

• Custom.Text: This condition determines what stage users are, based on the clicks they've done on one or more widgets. Clicks can be differentiated by adding a Key Value when setting up a widget which will be matched when setting the condition. A True or False needs to be applied as a qualifying statement when creating the block itself for the action.

Campaign Macros

1. DV360: The selected macros to be inserted in our system are:

• {CAMPAIGN_ID}
• {CREATIVE_ID}
• {PUBLISHER_ID}
• {SOURCE_URL_ENC}
• {UNIVERSAL_SITE_ID}

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