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The graph shows how many users have been exposed to 1, 2, 3 ore more impressions. By passing the pointer on each column you can would see the user% for each impression count.
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the other tabs below the Unique user" one shows the total impressions count and the the Avarage frequencency per user, therfore how many times (in average) a user has peen exsposed to the uint.
AnchorUser User
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User Journey
Here you will find data about the User Journey
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User Final State
The graph shows how many users reached a specific state of the User Journey. By passing the pointer on each column you would see the user% for each Journey's state.
User State With CT
The graph shows how many users converted on a specific state of the User Journey. By passing the pointer on each column you would see the user% for each Journey's state.
User Final State by Device
The graph shows how many users reached a specific state of the User Journey divided by device type.
Each color is related to a device type. By passing the pointer on each color of a column you would see the user% for each Journey's state and for each device type.
User Final State Drill Down
The Chart shows data about users that reached a specific stage of the Journey of a specific format.