Why is DSP integration important?
Through the integration between Connected-Stories and Demand-Side Platforms, advertisers can leverage the highest levels of personalization, while streamlining the management of the dynamic contents.
An enhanced personalization is achieved through DSPs’ targeting parameters. Indeed, it is possible to exploit these parameters during the ad call, as conditions to dynamically personalize the advertisement delivered.
At the same time, to create an audience-based personalization campaign becomes way easier. Indeed, all of the DSPs’ macros can be managed through a single tag, while selecting and delivering the most appropriate creative content via Connected Stories’ platform.
As a result of this, the advertiser can realize an effective ad campaign in a simpler way.
So far, Connected-Stories is guaranteeing integration with some of the most important Demand-Side Platforms: DV360, MediaMath, Trade Desk and Adform.
How does it work? Audible campaign example
Audible’s Interactive Video Campaign provides a clear example of the benefits brought by DSP integration. Indeed, the media agency OMD leveraged the integration between Connected-Stories and DV 360 – Google Demand-Side Platform – to launch Audible campaign, targeting the audience with the most appropriate advertisement among three different video formats: audiobooks,classics andpodcasts. In doing this, the agency benefited from an agile, centralized personalization process, as only one tag was needed for all the creatives, while the selection of the most appropriate format and the delivery was completely hosted by Connected Stories.
...
This way, OMD was able to reach each viewer with the most appropriate video advertisement, therefore enhancing the effectiveness and the cost-efficiency of the advertising campaign.