C-S Storyboard allows you to create dynamic ads based on 1st and 3rd party data for each single impression.

With this tool you can design a sequence of widgets within a single story and be able to define how widgets behave within a story according to the users' interactions with them.

The Storyboard provides a vertical personalization for each ad and allows you to create dynamic sequences quickly, without writing a line of code.

With this C-S tool, you can easily setup stages(orange boxes) and conditions(blue and light blue boxes) through a drag and drop motion. 

Setting up a Sequence

1. To access the Storyboard, enter into the Format level then select a Story and click on the "Storyboard" tab in the navigation menu on the top; 

2. Firstly, give a "Name" to your new sequence;

3. Then you can start to drag and drop all the blocks you need. Remember that every sequence always begins with a User Data block that represents the beginning of the sequence of each single widget.

Three Main Blocks for a Sequence

When setting up a sequence, you can find three types of boxes:

1. Blue - If Then Else

2. Light Blue - Switch

3. Orange - Stage

TIP: All blocks can be dragged and dropped to be positioned on the Storyboard canvas and, in order to save the sequence, you need to make sure all the blocks are properly connected to one another.

1. If Then Else: 

Anchor
ifthenelse ifthenelse

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This gif give a sample to how to set up a condition. In this case it has been chose the "Video View" one: it will be true if more than 25% of the whole video duration has been seen by the user.

2.  Switch:

Anchor
switch switch

This block behaves like the "If Then Else" one with the only difference that here you have one output and as many outputs you need. 

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For a detailed list of all the conditions visit the Conditions section.

3.   Stage:

Anchor
stage stage

This block represents each single story of your sequence. It is key to remember that in a sequence you can add as many stages as the number of stories you have to create and that you can never put the same stage twice or more.

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After setting the Storyboard, you can always go back and adjust the parts according to your furnished stories or changes you want to make in the sequence.

Thanks to our Journey Storyboard's versioning, you will able to optimize your sequence at any time without losing track of your old sequence: you can save different versions of the same sequence and easily switch from one to another without the need to build a new one. You can create multiple versions of the same sequence both when setting up a campaign and on the flight if needed.
This feature is also particularly useful for those who intend to do any A/B testing during an ongoing campaign to see which sequence might perform better according to campaign's KPIs.

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