Once you created a story you can make it further dynamic using C-S Storyboard, a similar tool to the Journey Designer one (click here to see it) both in term of look&feel and functions.
C-S Storyboard allows you to create dynamic ads based on 1st and 3rd party data for each single impression and design a sequence of widgets within a single story according to users' interactions with them.
The Storyboard provides a vertical personalization for each story ad and allows you to create dynamic sequences of widgets quickly, without writing a line of code.
With this C-S tool, you can easily setup stages (orange boxes) and conditions (blue and light blue boxes) through a drag and drop motion.
Setting up a Widgets' Sequence
Enter the story you want to use and click on the "Storyboard" tab in the navigation menu on the top left;
Give a "Name" to your new sequence;
Start dragging and dropping all the blocks you need. Keep in mind that every sequence should always be connected to the "User Data" block that represents the beginning of the sequence for each single story;
- Once you've added all the stages and their conditions, click on the "Save" button.
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Always remember that you can only add one stage (orange box) to the respective widget in the current story you're working on. |
Three Main Blocks for a Sequence
When setting up a sequence, you can find three types of boxes:
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All blocks can be dragged and dropped to be positioned on the Storyboard canvas and, in order to save the sequence, you need to make sure all the blocks are properly connected to one another. |
1. If Then Else:
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The Storyboard counts more than 30 30 1st party conditions and and even more more 3rd party conditions that that can be easily selected through a dynamic dynamic drop-down list.
These blue boxes allow you to set conditions and sub-conditions to further breakdown your sequence.
See below how to insert an "If then else" box:
To insert an "If Then Else" block just drag and drop the block box on the left top corner into your main framework;
Name the block;
Define the conditions: you can setup a block box to have a true output if "All", "None", or "Any" of the conditions are met. For a detailed list of all the conditions visit the Conditions section;
Save your new blockbox;
Each "If then else" block box has one input and two outputs: to link blocks you need to drag and drop the arrow from a block box to another one;
The Each box has one input and two outputs need that need to be connected to a respective block boxes each representing an answer to the current condition. They are:
A. True (green-labeled)
B. False (red-labeled).
If this is your first blockbox, connect "User Data" block to it.For a detailed list of all the conditions visit the Conditions section.
This gif give a sample to how to set up a condition. In this case it has been chose the "Video View" one: it will be true if more than 25% of the whole video duration has been seen by the user.
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TIP: Always remember that in your sequence you have to put as many stages as the stories you have to create and you can never repeat the same stage twice.
After setting the Storyboard, you can always go back and adjust the parts according to your furnished stories or changes you want to make in the sequence.
Thanks to our Storyboard's versioning, you will able to optimize your sequence at any time without losing track of your old sequence: you can save different versions of the same sequence and easily switch from one to another without the need to build a new one. You can create multiple versions of the same sequence both when setting up a campaign and on the flight if needed.
This feature is also particularly useful for those who intend to do any A/B testing during an ongoing campaign to see which sequence might perform better according to campaign's KPIs.
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Connecting Widgets
The most fascinating aspect of Connected-Stories is the chance of defining a sequence of widgets based on user interactions. In order to understand and define the logic behind it, we encourage you to visit the Storyboard section.
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