THE IMPORTANCE BEHIND INTEGRATING WITH DSPs
Through the integration between Connected-Stories and Demand-Side Platforms, advertisers can leverage the highest levels of personalization, while streamlining management of dynamic contents.
A large number of parameters and info can be passed down to Connected-Stories from any DSP. These data are passed on to Connected-Stories at the ad call level, so right after the DSP won the bid and a fraction of millisecond before it calls Connected-Stories to serve the ads. The way these parameters are passed to Connected-Stories is through the use of Macros inserted within the Connected-Stories ad tags when distributing a campaign. Each DSP uses different Macros and naming conventions but the idea behind it remains consistent across every tech stack.
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So far, Connected-Stories is guaranteeing integration with some of the most important Demand-Side Platforms: DV360, MediaMath, The Trade Desk and Adform.