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- At the start of the campaign, the audience wouldn't have fulfilled any condition yet so the Journey Designer will trigger the story situated at the first stage of the sequence;
- Each action the user does on the stories (interactions with widgets, % of video view, etc.) would then be registered by the Journey Designer and checked against the conditions set in the sequence.
- According to the conditions fulfilled by each single user, the Journey Designer is able to understand at what stage of the sequence the user is and will serve him/her the most appropriate story in the next impressions.
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- Country: This condition determines the country from where the user is seeing the ad. It is possible to select every world's country and, depending on the place he or she is in a specific moment, will be shown different widgets or videos will be shown.
Anchor country country
- Device: This condition allows shows to show the user different videos or widgets depending on the device the user is watching using to watch the ad from (desktop, mobile, tablet, TV).
Anchor device device
- Language: This condition determines allows you to choose among different languages and, based on which language the user speaks and consequently , he or she will see a personalized ad with texts or voice overs in the same his/her language (English, Spanish, Italian, French...).
Anchor language language
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- Day of Week: This condition determines which content the user must see each day of a single week or multiples weeks. (I.e. each Monday he or she will see an interactive ad, each Thursday a new one and so on.
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- Video View %: This condition determines the user's stage based on what percentage of a video he or she has seen (25%, 50%, 75%...).
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- Random Boolean: This condition show shows to the user different stories in a random way. This one is also useful to run A/B tests between stories/widgets at each stage of the journey to see which one has been triggered the most by the user.
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