Once you created a story you can make it further dynamic using C-S Storyboard, a similar tool to the Journey Designer one (click here to see it) both in term of look&feel and functions.
C-S Storyboard allows you to create dynamic ads based on 1st and 3rd party data for each single impression and design a sequence of widgets within a single story according to users' interactions with them.
The Storyboard provides a vertical personalization for each story ad and allows you to create dynamic sequences of widgets quickly, without writing a line of code.
With this C-S tool, you can easily setup stages (orange boxes) and conditions (blue and light blue boxes) through a drag and drop motion.
Setting up a Widgets' Sequence
Enter the story you want to use and click on the "Storyboard" tab in the navigation menu on the top left;
Give a "Name" to your new sequence;
Start dragging and dropping all the blocks you need. Keep in mind that every sequence should always be connected to the "User Data" block that represents the beginning of the sequence for each single story;
- Once you've added all the stages and their conditions, click on the "Save" button.
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Always remember that you can only add one stage (orange box) to the respective widget in the current story you're working on. |
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Three Main Blocks for a Sequence
When setting up a sequence, you can find three types of boxes:
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All blocks can be dragged and dropped to be positioned on the Storyboard canvas and, in order to save the sequence, you need to make sure all the blocks are properly connected to one another. |
1. If Then Else:
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- Go back in the Story Editor;
- Click on "New Event" or hit on the three dots and choose the "Edit" icon if the event you want to connect has already been created;
- Choose the storyboard's stage you want to associate with the current story event by selecting it from a drop down list. You'll have to do this with all the stages you have created in your storyboard;
- Click on "Save" button;
- Now hit on "Open Preview" to see how your story evolves based on the events you connected within the underlying rules engine.
NEXT STEP: Ad Export >>Storyboard Conditions