In C-S Journey Designer, conditions are what determine the stage of the user within a sequence at any point in time of a campaign and allow the personalization of the message if conditions are fulfilled or not by the user.
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HOW THEY WORK
- At the start of the campaign, the audience wouldn't have fulfilled any condition yet so the Journey Designer will trigger the story situated at the first stage of the sequence;
- Each action the user does on the stories (interactions with widgets, % of video view, etc.) would then be registered by the Journey Designer and checked against the conditions set in the sequence.
- According to the conditions fulfilled by each single user, the Journey Designer is able to understand at what stage of the sequence the user is and will serve him/her the most appropriate story in the next impressions.
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Campaign Macros:
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USER DEVICE CONDITIONS
- Country: This condition determines the country from where the user is seeing the ad. It is possible to select every world's country and, depending on the place he or she is in a specific moment, different widgets or videos will be shown.
Anchor country country
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- Time: This condition determines which ad has to be shown to the user depending on the day's time. For instance if it's morning he or she will see a dedicated content and if it's night the user will see a different one.
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USER BEHAVIOUR CONDITIONS
- Widgets (Poll or Quiz): These conditions determines the user's stage based on the answers provided on quizzes or polls.
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CAMPAIGN MACROS
1. DV360: The selected macros to be inserted in our system are:
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