SUPPORTED AD TAGS TYPE:
HTML5 PACKAGE
Zip file that contains the minimum resources to load an Ad Unit, mainly HTML5 files and assets.
Supplementary assets and dynamic functions are loaded directly from the Connected-Stories cloud. This type of Ad Tag can be used to deliver a standard iAB unit.
JAVASCRIPT TAG
This Ad Tag provides a higher level of interaction on the Ad Unit, for example an Expandable Unit. It can be delivered with DFP macros for tracking capabilities.
VAST2/VPAID URL
VAST and VPAID are standard iAB protocols used to deliver an Ad Unit on compliant Video Player.
Connected-Stories with a VAST url can deliver a simple preroll/midroll/postroll on the target video player. Further, with a VPAID url, Connected-Stories can deliver rich content with interaction.
MRAID
MRAID, or “Mobile Rich Media Ad Interface Definitions,” is the common API (Application Programming Interface) for mobile rich media ads that will run in mobile apps. This is a standardized set of commands, designed to work with HTML5 and JavaScript, that developers creating rich media ads use to communicate what those ads do (expand, resize, get access to device functionalities such as the accelerometer, etc.) with the apps into which they are being served.
Below is a sample of a code generated by Connected-Stories for a JavaScript Ad Tag:
| Code Block | ||||||
|---|---|---|---|---|---|---|
| ||||||
<script id="htv_unit_exp" src="https://connected-stories.hypertvx.com/app/iol/formati/fif_loader.js?cb=%%CACHEBUSTER%%&cuu=$$%%CLICK_URL_UNESC%%$$">> <noscript> <a href="%%CLICK_URL_UNESC%%http://connected-stories.hypertvx.com/target.html" target="_blank"><img src="https://connected-stories.hypertvx.com/app/iol/formati/collapsed_image.jpg" border=0 width=970 height=60></a> </noscript> |
CLICK & IMPRESSION TRACKING
When full redirect is not supported by the publisher, tracking pixel and click command tags can be associated to a format hosted on the publisher's servers and trafficked directly through them.
This way you can get a full picture of your campaign even if they are not Connected-Stories formats.
Below a sample of a code generated by Connected-Stories for tracking pixel and click command:
3RD PARTY TRACKING
To provide full transparency to clients, Connected-Stories allows 3rd party external tracking to be associated with each format trafficked. That provides an extra layer of data stored directly on the client's databases in addition to the ones provided by Connected-Stories analytics.
Below an example of both click command and tracking pixels. Click commands are placed as click through url since they already contain the landing page within the code.
See also:
- HTM5 Ad Tag example (must be run on web server)
- VAST xml example
- DFP video ad serving (general overview)
- Serve video ad units (VAST)
- DFP VAST xml summary
NEXT STEP: Real-Time Optimization >>
...