In C-S Journey Designer, conditions are what determine the stage of the user within a sequence at any point in time of a campaign and allow the personalization of the message if conditions are fulfilled or not by the user.
HOW
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DO CONDITIONS WORK
- At the start of the campaign, the audience wouldn't have fulfilled any condition yet so the Journey Designer will trigger the story situated at the first stage of the sequence;
- Each action the user does on the stories (interactions with widgets, % of video view, etc.) would then be registered by the Journey Designer and checked against the conditions set in the sequence.
- According to the conditions fulfilled by each single user, the Journey Designer is able to understand at what stage of the sequence the user is and will serve him/her the most appropriate story in the next impressions.
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