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CREATIVE PERSONALIZATION THROUGH CONNECTED-STORIES

The main objective of our platform is to reach a level of dynamic personalization such as to significantly increase the effectiveness of the advertising video campaigns. To do so, we provide two visual tools to build personalized experiences: Journey Designer and Storyboard. Both powered by third and first party data, these tools are used to easily set up and develop a dynamic personalized video campaign.

In particular, the Journey Designer allows for an horizontal personalization resembling a consumer journey. Establishing stages and the conditions determining how users move from one stage to the other, the Journey Designer is capable of creating sequences of content to be shown at the most appropriate time for each single user. Examples of use cases for the Journey Designer include the

Appanvil karma designer
summary CREATIVE PERSONALIZATION THROUGH CONNECTED-STORIES NEXTOur platform reaches a level of dynamic personalization that significantly increases the effectiveness of advertising video campaigns. And for this, we provide an easy-to-use tool to build personalized experiences called the Journey Designer.Both powered by third and first-party data, the Journey Designer is used, to easily set up and develop a very dynamic and unique video campaign. The Journey Designer allows you to personalize the consumer journey. Establishing stages and conditions determine how users move from one stage to the other. It is capable of creating sequences to be shown at the appropriate time for each user which then creates a vertical personalization in DCO (Dynamic Creative Optimization) fashion, allowing to swap elements (including videos) and create thousands of different variations in real-time. By creating the Journey Designer, we wanted to provide platform users with a set of tools that could harness the power of creative personalization while providing a visually appealing and easy-to-use tool and exactly for this reason, we came up with drag and drop features which allows for a smooth and easy application. Horizontal Vertical Vertical Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. This combination of horizontal (paralleling the consumer's journey) and vertical (creative variations based on geo-location conditions) personalization guarantees the user is always reached by the most relevant content at every stage of the journey. For example to use the Journey Designer we include the creation of storytelling sequences, full-funnel campaigns (from awareness to conversion), storyboarding, and any other
any other
path you might want the user to take within your
video strategy. The Storyboard, on the other end,allows for the same sort of personalization at an individual creativity level. Thus allowing to personalize each single creative the user is exposed to at any point of the consumer journey. The Storyboard calls for a vertical personalization in DCO (Dynamic Creative Optimization) fashion, allowing to swap elements (including videos) and create thousands of different variations in real-time.

This combination of horizontal (through the Journey Designer) and vertical (through the Storyboard) personalization guarantees the user is always reached by the most relevant content at every stage of the journey. 

POWERFUL YET EASY TO USE

By creating the Journey Designer and the Storyboard, we wanted to provide platform’s users with a set of tools that could harness the power of creative personalization, while providing at the same time a visually appealing and easy to use solution. For this reason, we came up with this drag and drop features applied both at a campaign level and at the stories level, thus allowing for this combination of dynamic personalization but also to give the creators the chance of using them separately according to the goals of each specific campaign.

JOURNEY DESIGNER

...

STORYBOARD

...

In the two examples above, we see how both the Journey Designer and the Storyboard can be put to use by the platform’s users to create a sequence of contents resembling a consumer journey (journey designer example) and creative variations based on geo-location conditions (storyboard example). In both cases, the blue or light blue boxes (if then else and switch) contain a set of personalization conditions, while the orange boxes or endpoints represent the creative element or content to be triggered accordingly. As already mentioned, both tools can be used independently, but it’s their combination that provides an extensive and powerful personalization across all stages of the campaign. On top of the two examples shown above, the Journey Designer and Storyboard have been used in so many other different ways, even more than we could think of, and the more we go the more we come across new uses and examples to guarantee client’s success.

CONDITIONS USED FOR CREATIVE PERSONALIZATION

Personalization conditions are used within the Journey Designer and the Storyboard to recognize and place each single user within a stage of the consumer journey and/or to personalize the creative experience. This way, each user is always reached by the most appropriate message, maximizing chances of a positive interaction with the ad. Connected-Stories allows advertisers to choose among a wide and ever-updating range of conditions.

Personalization Conditions are divided into two main categories: audience and behavioral. Audience-based conditions are passed down to Connected-Stories by 3rd-party solutions like a DSP or a DMP (Connected-Stories is integrated with a large number of them). Audience-based conditions are extremely useful when it comes to serve specific content to a particular audience segment

advertisement. We can see how the Journey Designer can be put to use by creating a sequence resembling a consumer journey (horizontal example) and creative variations based on geo-location conditions (vertical example). In both cases, the pink boxes (switch-node) contain a set of personalization conditions, while the orange boxes or stages represent the creative element or content to be triggered accordingly. Both tools can be used independently, but it’s their combination that provides an extensive and powerful personalization across all stages of your campaign. The Journey Designer continues to grow and innovate new ways to interact with consumers on their journey to interacting with your brand or product. CONDITIONS USED FOR CREATIVE PERSONALIZATIONPersonalized Conditions are used within the Journey Designer to recognize and place each user within the correct stage of the consumer journey. This way, each user is always reached by the most appropriate messaging, maximizing the number of positive interactions with your ad. Connected-Stories NEXT allows advertisers to choose among a wide and ever-updating range of conditions. Personalized Conditions are divided into two main categories: audience and behavioral. Audience-based conditions are passed down to Connected-Stories NEXT by 3rd-party solutions like DSPs (demand side platforms) or DMPs (data management platforms). Connected-Stories NEXT is integrated with a large number of these platforms to improve the success of campaigns. Audience-based conditions are extremely useful when it comes to serving catered content to specific audience groups. Behavioral conditions, on the other end, allow
to utilize every datapoint
utilizing data generated by the
users
user's interactions with creative content. Interactions can be passive
ora
or active, such as clicking on a CTA (call to action) or watching
a
video content. Behavioral conditions allow Connected-Stories NEXT to understand user interests and preferences and then
serve the users content that he or she might like even more as the campaign unfolds. Personalization Conditions need to be inserted within the blue or light blue boxes and can be selected through a dropdown list that can be customized based on new integrations or
provide content that will be most likely to engage consumers. To insert Personalized Conditions select your preference in the drop-down menu of the ‘Switch-Node’ box. Your selection will be customized based on new integrations or partnerships with 3rd party vendors. For a detailed list of all the conditions visit
the 
the Conditions
 section
section.

...

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This way, each "},{"fontSize":16,"lineHeight":"24px","letterSpacing":0,"fontFamily":"Open Sans, sans-serif","color":"#666666","text":"user is always reached by the most appropriate messaging","fontWeight":700},{"fontSize":16,"lineHeight":"24px","letterSpacing":0,"fontFamily":"Open Sans, sans-serif","color":"#666666","text":", maximizing the number of positive interactions with your ad. Connected-Stories NEXT allows advertisers to choose among a wide and ever-updating range of conditions. "}]},{"type":"paragraph","children":[{"fontSize":16,"lineHeight":"24px","letterSpacing":0,"fontFamily":"Open Sans, sans-serif","color":"#666666","text":""}]},{"type":"paragraph","children":[{"fontSize":16,"lineHeight":"24px","letterSpacing":0,"fontFamily":"Open Sans, sans-serif","color":"#666666","text":"Personalized Conditions are divided into two main categories: audience and behavioral. 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