To Access the Analytics Dashboard of your campaign, click on the graph icon 
on the far right of the same line of the campaign name in the campaign section of Connected-Stories Next. The information shown in the dashboard automatically covers an interval of three months between the current date and 90 days ago. You can change this interval on the left-hand side with the 'enter date range' option. Data older than 90 days data is stored within the Connected-Stories NEXT database and is retrievable upon request.
The Analytics Dashboard is composed of 4 main sections. Chose below the specific section you are most interested in:
Impressions and ClickThroughs
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Engagement and Actions
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We take creative intelligence to the NEXT level by giving multifunctional teams the access they need to data visualization tools, allowing them to better understand the impact of the ad content experience.
We provide granular insights that allow teams to perform real-time creative and media-buying optimizations.
- Real-time Optimization
- Real-time creative and dynamic optimization
- Meaningful Insights
- Measure performance granularly based on time, context and audience
- Agile Workspace
- Actionable creative and media insights
FULLY EQUIPPED WITH GRANULAR INSIGHTS
Connected-Stories NEXT’s premium Creative Intelligence dashboard makes testing, measuring, and optimizing a breeze. Our platform’s data architecture ingests all data signals associated with creatives built in-platform, generating deep insights around creative performance and interactions. In the near future, we’ll be leveraging the full potential of AI to take our insight generation and ad automation to the next level.
Here's what’s currently available:
BRAND NEW INTELLIGENCE SOLUTION: TOPICS
Connected-Stories is excited to share the newest product release in the Creative Intelligence dashboard — Topics — providing contextual insights and engagement analysis at the publisher domain and industry levels. This new feature looks into the delta in creative performance via interaction, CTR, and VTR across context and vertical, providing a deeper understanding of creative performance within specific web environments.
