| summary | NEXT is the 1st AI & ML- Powered Creative Management Platform that is revolutionizing ad creative storytelling as we know it. Throughout this documentation, you will find step-by-step instructions, illustrative examples, and practical advice to enhance your understanding of the NEXT platform.Introduction to Dynamic Creative Personalization * Introduction to Connected-Stories NEXT * Fit within the Advertising EcosystemManaging Assets * Campaign Creation Workflow * Managing Assets * Ad Formats ◦ Video Ad Formats ◦ Display/Rich Media Formats ◦ Mobile Formats ◦ Native Formats ◦ Landing Pages Creative Studio * Widgets * GAI Co-Pilot/ Magic Editor Personalization System aka Journey Designer * Machine Learning * Journey Designer Conditions * DSPs Macros Integration for Personalization * Storyboard Conditions Ad Trafficking CS NEXT Decisioning * Impressions and Clickthroughs * Reach, Frequency and User Journey * Engagement and ActionsAd ExportCS NEXT Creative Intelligence * Real-Time Optimization * A/B TestingEngagement and ActionsImpressions and ClickthroughsTicketing TestingTicketing System * Request Type: INCIDENT * Request Type: PROBLEM * Request Type: SUPPORT * Example of Ticketing Use CaseGlossary FAQArchitecture and Structure * Deliver Connected-Stories unit with DoubleClick for Publishers (DFP) * How to insert the Connected Stories tag in Google Publisher Tag * Open Cloud Architecture |
|---|
| page | {"name":"page","children":[{"id":"sYwdGB9c52D62KD9N1M71","params":{"background":"#ffffff99","padding":80,"gap":10,"image":{"value":"att2385182764","target":"_blank","type":"attachment"}},"children":[{"id":"c6dKjqcEh3S4PEdcLI2UE","name":"row","children":[{"id":"Ndbvv5qcoIu52NKiZEAYo","name":"column","children":[{"name":"image","params":{"alignment":"center","position":"bottom center","borderRadius":{"all":5,"bbl":0,"bbr":0,"btl":0,"btr":0,"isIndividualCorners":false},"height":1263,"width":212,"image":{"value":"att2385248278","target":"_blank","type":"attachment"}},"children":[],"id":"K7tqbZ0zy4olNTMWt_9JM"}],"params":{"borderRadius":{"all":0,"btl":0,"bbl":0,"btr":0,"bbr":0,"isIndividualCorners":false},"padding":0,"gap":20,"verticalAlignment":"center"}},{"id":"UPs0q5WAwfltAlafKKT8e","name":"column","children":[{"name":"text","params":{"value":[{"type":"paragraph","children":[{"type":"paragraph","children":[{"type":"paragraph","children":[{"letterSpacing":0,"fontSize":16,"text":"NEXT ","italic":true,"color":"#F19B38","fontWeight":700},{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"italic":true,"text":"is the 1st AI & ML- Powered Creative Management Platform that is revolutionizing ad creative storytelling as we know it. ","fontWeight":700}],"align":"left"},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"italic":true,"text":"","fontWeight":700}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"italic":true,"text":"Throughout this documentation, you will find step-by-step instructions, illustrative examples, and practical advice to enhance your understanding of the ","fontWeight":700},{"letterSpacing":0,"fontSize":16,"italic":true,"text":"NEXT","color":"#F19B38","fontWeight":700},{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"italic":true,"text":" platform.","fontWeight":700}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"italic":true,"text":"","fontWeight":700}]},{"type":"paragraph","children":[{"type":"paragraph","children":[{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"italic":true,"text":"Introduction to Dynamic Creative Personalization","fontWeight":700}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"italic":true,"text":" * Introduction to Connected-Stories NEXT","fontWeight":300}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"italic":true,"text":" * Fit within the Advertising EcosystemManaging Assets","fontWeight":300}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"italic":true,"text":" * Campaign Creation Workflow ","fontWeight":300}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"italic":true,"text":" * Managing Assets","fontWeight":300}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"italic":true,"text":" * Ad Formats ","fontWeight":300}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"italic":true,"text":" ◦ Video Ad Formats","fontWeight":300}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"italic":true,"text":" ◦ Display/Rich Media Formats","fontWeight":300}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"italic":true,"text":" ◦ Mobile Formats ","fontWeight":300}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"italic":true,"text":" ◦ Native Formats","fontWeight":300}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"italic":true,"text":" ◦ Landing Pages ","fontWeight":300}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"italic":true,"text":" ","fontWeight":300}]},{"type":"paragraph","children":[{"type":"paragraph","children":[{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"italic":true,"text":"Creative Studio ","fontWeight":700}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"italic":true,"text":" * Widgets","fontWeight":300}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"italic":true,"text":" * GAI Co-Pilot/ Magic Editor","fontWeight":300}]}]}]}]}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"italic":true,"text":"","fontWeight":300}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"italic":true,"text":"","fontWeight":300}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"italic":true,"text":" ","fontWeight":300},{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"italic":true,"text":"Personalization System aka Journey Designer","fontWeight":700}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"italic":true,"text":" ","fontWeight":700},{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"italic":true,"text":" * Machine Learning","fontWeight":300}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"italic":true,"text":" * Journey Designer Conditions","fontWeight":300}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"italic":true,"text":" * DSPs Macros Integration for Personalization","fontWeight":300}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"italic":true,"text":" * Storyboard Conditions","fontWeight":300}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"italic":true,"text":"","fontWeight":300}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"italic":true,"text":" ","fontWeight":300},{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"italic":true,"text":"Ad Trafficking","fontWeight":700},{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"italic":true,"text":" ","fontWeight":300}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"italic":true,"text":"","fontWeight":300}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"italic":true,"text":"CS NEXT Decisioning ","fontWeight":700}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"italic":true,"text":" ","fontWeight":700},{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"italic":true,"text":" * Impressions and Clickthroughs ","fontWeight":300}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"italic":true,"text":" * Reach, Frequency and User Journey ","fontWeight":300}]},{"type":"paragraph","children":[{"type":"paragraph","children":[{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"italic":true,"text":" * Engagement and Actions","fontWeight":300}]}]}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"italic":true,"fontWeight":300,"text":""}]},{"type":"paragraph","children":[{"type":"paragraph","children":[{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"italic":true,"text":"Ad Export","fontWeight":700}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"italic":true,"fontWeight":700,"text":""}]},{"type":"paragraph","children":[{"type":"paragraph","children":[{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"italic":true,"text":"CS NEXT Creative Intelligence","fontWeight":700}]},{"type":"paragraph","children":[{"type":"paragraph","children":[{"type":"paragraph","children":[{"type":"paragraph","children":[{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"italic":true,"text":" * Real-Time Optimization","fontWeight":300}]},{"type":"paragraph","children":[{"type":"paragraph","children":[{"type":"paragraph","children":[{"type":"paragraph","children":[{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"italic":true,"text":" * A/B Testing","fontWeight":300}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"italic":true,"fontWeight":300,"text":""}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"italic":true,"fontWeight":300,"text":""}]]}]}]}]}]}]}]}]}]}]}]}]}]}]}]}]}]}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"italic":true,"text":"Engagement and Actions","fontWeight":700}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"italic":true,"text":"","fontWeight":700}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"italic":true,"text":"Impressions and Clickthroughs","fontWeight":700}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"italic":true,"text":"","fontWeight":700}]},{"type":"paragraph","children":[{"type":"paragraph","children":[{"type":"paragraph","children":[{"type":"paragraph","children":[{"type":"paragraph","children":[{"type":"paragraph","children":[{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"italic":true,"text":"Ticketing System","fontWeight":700}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"italic":true,"text":" * Request Type: INCIDENT","fontWeight":300}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"italic":true,"text":" * Request Type: PROBLEM","fontWeight":300}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"italic":true,"text":" * Request Type: SUPPORT","fontWeight":300}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"italic":true,"text":" * Example of Ticketing Use Case","fontWeight":300}]}]}]}]}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"italic":true,"text":"","fontWeight":700}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"italic":true,"fontWeight":700,"text":"Glossary "}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"italic":true,"text":"","fontWeight":300}]}]}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"italic":true,"text":"FAQ","fontWeight":700}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"italic":true,"text":"","fontWeight":700}]},{"type":"paragraph","children":[{"type":"paragraph","children":[{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"italic":true,"text":"Architecture and Structure","fontWeight":700}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"text":" * Deliver Connected-Stories unit with DoubleClick for Publishers (DFP)","fontWeight":300}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"text":" * How to insert the Connected Stories tag in Google Publisher Tag","fontWeight":300}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"text":" * Open Cloud Architecture","fontWeight":300}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"italic":true,"text":"","fontWeight":300}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"italic":true,"text":"","fontWeight":300}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"italic":true,"text":"","fontWeight":300}]}]}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"italic":true,"text":"","fontWeight":300}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"fontWeight":300,"color":"#3a3a3a","fontSize":16,"italic":true,"text":""}]}]}]}]},"children":[],"id":"EtCSiUpvBs6v995mNs56U"}],"params":{"borderRadius":{"all":0,"btl":0,"bbl":0,"btr":0,"bbr":0,"isIndividualCorners":false},"padding":0,"gap":20,"verticalAlignment":"center"}},{"id":"lfOV_Vt3wxiLUgALvcKxk","name":"column","children":[],"params":{"borderRadius":{"all":0,"btl":0,"bbl":0,"btr":0,"bbr":0,"isIndividualCorners":false},"padding":0,"gap":20,"verticalAlignment":"center"}},{"id":"EMxfKZwMXSdDhOywWFTHw","name":"column","children":[],"params":{"borderRadius":{"all":0,"btl":0,"bbl":0,"btr":0,"bbr":0,"isIndividualCorners":false},"padding":0,"gap":20,"verticalAlignment":"center"}},{"id":"RP_yrOrDA6F0ye4YvgX9g","name":"column","children":[],"params":{"borderRadius":{"all":0,"btl":0,"bbl":0,"btr":0,"bbr":0,"isIndividualCorners":false},"padding":0,"gap":20,"verticalAlignment":"center"}},{"id":"C7g7OgMZd0mvvMqRRa6Ih","name":"column","children":[],"params":{"borderRadius":{"all":0,"btl":0,"bbl":0,"btr":0,"bbr":0,"isIndividualCorners":false},"padding":0,"gap":20,"verticalAlignment":"center"}}],"params":{"layout":[1,1],"gap":0,"minHeight":200,"padding":10,"borderRadius":0}},{"id":"YMpv5pPkT5nk5bNUZV1ts","name":"row","children":[{"id":"ECMdJ_SZNNgytEPw0-9kW","name":"column","children":[],"params":{"borderRadius":{"all":0,"btl":0,"bbl":0,"btr":0,"bbr":0,"isIndividualCorners":false},"padding":0,"gap":20,"verticalAlignment":"top"}},{"id":"-o6scGNX_ogq2C0Rdk1My","name":"column","children":[],"params":{"borderRadius":{"all":0,"btl":0,"bbl":0,"btr":0,"bbr":0,"isIndividualCorners":false},"padding":0,"gap":20,"verticalAlignment":"top"}},{"id":"dzqT452z2Ay8xLnGBU-f3","name":"column","children":[],"params":{"borderRadius":{"all":0,"btl":0,"bbl":0,"btr":0,"bbr":0,"isIndividualCorners":false},"padding":0,"gap":20,"verticalAlignment":"top"}},{"id":"8vq0CRN72sEnV1wyq0ovm","name":"column","children":[],"params":{"borderRadius":{"all":0,"btl":0,"bbl":0,"btr":0,"bbr":0,"isIndividualCorners":false},"padding":0,"gap":20,"verticalAlignment":"top"}},{"id":"1TgjAPWI79czShL9UuXn_","name":"column","children":[],"params":{"borderRadius":{"all":0,"btl":0,"bbl":0,"btr":0,"bbr":0,"isIndividualCorners":false},"padding":0,"gap":20,"verticalAlignment":"top"}},{"id":"oJR2iWDVe-h2IaRXROK4D","name":"column","children":[],"params":{"borderRadius":{"all":0,"btl":0,"bbl":0,"btr":0,"bbr":0,"isIndividualCorners":false},"padding":0,"gap":20,"verticalAlignment":"top"}}],"params":{"layout":[1,1,1],"gap":10,"minHeight":200,"padding":10,"borderRadius":0}}],"name":"section"}],"id":"pbq3QwX3UBY3QbPTlGplV"} |
|---|
|