Create Stories
After uploading assets, you can begin the process of structuring stories.
1) Add a Campaign
A) Click on the Campaigns tab in the navigation bar on the left.
B) Select Add Campaign button to create a new campaign. To edit, export, or delete an existing one click on the "..." right next to the existing campaign.
C) Name the new campaign
D) At this stage you can already define the Rules Engine in order to set up your campaign's objective, or you can always come back later to assign a Rules Engine when ready.
2) Add Format
A campaign can have as many formats as requested by the digital brief, based on the media plan. Formats are defined by your campaigns ads placements.
To see a complete list of the formats supported visit the Ad Formats section.
A) Select the campaign you just created in order to add new formats.
B) Click on Add Format button to add a new format.
C) Name the new format.
D) Under frontend template select the placement format you want to setup.
E) Save format.
F) By clicking add format, you can add more formats to the campaign.
G) Clicking on the format you just created will move you to the stories creation section.
3) Add Story
A format can have as many stories as needed. To personalize the consumer journey you'll need to create a story for each of the consumer states, called "Contexts", that you'll define in the rules engine of the campaign. For more details visit the Rules Engine section.
A) Select the format you just created in order to add new stories.
Stories have 3 main components that need to be defined: Story Data, Video, and Widgets.
Story Data
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CREATE STORIES
Once you created your format inside a campaign and set up your sequence, you can start build your interactive stories which are the ones that user will effectively see once the campaign will go live. Regardless of the format selected, you will create at least one story for each stage of the sequence (i.e. in a sequence with four different stages - Not Aware, Aware, Engaged, Converted - you will create a minimum of four stories).
To begin, click on the format you want to work with and then click on "New Story" button and then you will have to define your story according to C-S three main components:
1. STORY DATA Anchor storydata storydata
Once you have clicked on "New Story" button, it will open Story Data page where you can define the main settings of the story you are creating.
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Below are explained in few steps all this section's setting:
- Assign a name to your new story.
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- We suggest you to give a name in order to facilitate easier tracking;
- If needed, select a background image URL
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- from the assets you have already uploaded or upload new ones
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- . Background Images
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- will be displayed in the ad's
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- background and the size of the background image will depend on the format you chose;
- Choose Workflow status: "Draft" will save your story without publishing it
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- while "Published"
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Video
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- means that the story is ready to be trafficked;
- Status allows you to associate the story to a specific stage of the sequence applied to the campaign. If you are lost and don't know what we are talking about, see the Journey Designer section;
- Storyboard allows you to assign a sequence to all your widgets based on user interaction within a single story. It may be your first story and you have not defined widgets yet but no worries, you can always add the storyboard later. To learn more about Storyboard, visit the Storyboard section;
- The Game option allows you to setup a gamification to a story. Thanks to this, users will be able to interact with a story and its widgets to collect points, rewards and other fun things that increase your story's engagement
2. VIDEO / STATIC IMAGINE Anchor video video
| video | |
| video |
The video or static image you choose will become the main asset of your story. This could be a traditional video or an animated background to use as a base
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.
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- You can select a Thumbnail that will appear when your video is paused. If none is selected a thumbnail will generate automatically.
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- Under Playback Type select "VOD" if you want your video to start with a one-click or "Live" if you want the video to start automatically.
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- Select a title for your video.
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- Select a Video (you can choose from the assets you have already uploaded or upload new ones).
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- Hit Save to save the story you just created.
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3. WIDGETS Anchor widgets widgets
| widgets | |
| widgets |
After defining Story Data and
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added video or static image, you can further customize your story
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A) Click on the tab Edit Widget to access a list of the seven types of widgets from which you can choose:
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Synchronize Events and Preview Stories
After creating your story and setting up the widgets, you can synch them to events and view them in preview mode.
A) Click on the story you just created in order to access the story editor.
B) To add an event to your story hit the button New Event.
C) Name the event and define when you want that to be triggered (do not forget that you if you want to end an event you will need to create an event that will hide the previously associated widget).
D) An event can have one or multiple widgets associated with it. So go ahead and click save and add widget to add one.
E) Add a description of your widget so that you don't forget what that is and if you want add a tag too.
F) Define which widget type you want to use. You can add standard Widgets (Quiz, Polls..) or a customizable Instant Apps.
G) By selecting Show or Hide under mode you will define the status of widget for that event. If you want to close an event you will select Hide.
H) Select Widget Id. Here you can choose between an overlay widget (a widget that will be on top of your video) or one that will be place in an untapped area of your layout. Mind that there cannot be multiple widgets in the same area at the same time. If a new Widget is a placed in the same area at a specific timestamp it will replace the previous one based on the selected timing.
i) Then you can either browse widget that you have already created or create new ones from scratch by selecting add widget.
J) Hit save and go back. You will see your newly created event with its widget in the bar on the right end.in the story editor among a variety of widgets offered by C-S to make your story more dynamic and personalized.
