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Appanvil karma designer

summary	CREATIVE PERSONALIZATION THROUGH CONNECTED-STORIES

...

The main objective of our platform is to reach

NEXTOur platform reaches a level of dynamic personalization

to

that significantly

increase

increases the effectiveness of advertising video campaigns.

To do so

And for this, we provide an easy-to-use tool to build personalized experiences

:

called the Journey Designer.Both powered by third and first-party data, the Journey Designer is used, to easily set up and develop a very dynamic

personalized

and unique video campaign.

The Journey Designer allows you to personalize the consumer journey. Establishing stages and conditions determine how users move from one stage to the other.

Journey Designer

It is capable of creating sequences to be shown at the appropriate time for each user

. Journey Designer allows for

which then creates a vertical personalization in DCO (Dynamic Creative Optimization) fashion, allowing to swap elements (including videos) and create thousands of different variations in real-time.

By creating the Journey Designer, we wanted to provide platform users with a set of tools that could harness the power of creative personalization while providing a visually appealing and easy-to-use tool and exactly for this reason, we came up with drag and drop features which allows for a smooth and easy application. Horizontal Vertical Vertical Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. This combination of horizontal (paralleling the consumer's journey) and vertical (creative variations based on geo-location conditions) personalization guarantees the user is always reached by the most relevant content at every stage of the journey.

Examples of ways

For example to use the Journey Designer we include the creation of storytelling sequences, full-funnel campaigns (from awareness to conversion), storyboarding, and any other path you might want the user to take within your advertisement.

POWERFUL YET EASY TO USE

By creating

We can see how the Journey Designer can be put to use by creating a sequence resembling a consumer journey (horizontal example) and creative variations based on geo-location conditions (vertical example). In both cases, the pink boxes (switch-node) contain a set of personalization conditions, while the orange boxes or stages represent the creative element or content to be triggered accordingly. Both tools can be used independently, but it’s their combination that provides an extensive and powerful personalization across all stages of your campaign. The Journey Designer continues to grow and innovate new ways to interact with consumers on their journey to interacting with your brand or product. CONDITIONS USED FOR CREATIVE PERSONALIZATIONPersonalized Conditions are used within the Journey Designer to recognize and place each user within the correct stage of the consumer journey. This way, each user is always reached by the most appropriate messaging, maximizing the number of positive interactions with your ad. Connected-Stories NEXT allows advertisers to choose among a wide and ever-updating range of conditions. Personalized Conditions are divided into two main categories: audience and behavioral. Audience-based conditions are passed down to Connected-Stories NEXT by 3rd-party solutions like DSPs (demand side platforms) or DMPs (data management platforms). Connected-Stories NEXT is integrated with a large number of these platforms to improve the success of campaigns. Audience-based conditions are extremely useful when it comes to serving catered content to specific audience groups. Behavioral conditions, on the other end, allow utilizing data generated by the user's interactions with creative content. Interactions can be passive or active, such as clicking on a CTA (call to action) or watching video content. Behavioral conditions allow Connected-Stories NEXT to understand user interests and preferences and then provide content that will be most likely to engage consumers. To insert Personalized Conditions select your preference in the drop-down menu of the ‘Switch-Node’ box. Your selection will be customized based on new integrations or partnerships with 3rd party vendors. For a detailed list of all the conditions visit the Conditions section.

page

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and exactly for this reason, we came up with drag and drop features

thus allowing

which allows for a smooth and easy application.

Horizontal

...

Vertical

...

In the two examples above, we see how both

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paragraph","value":[{"type":"paragraph","children":[{"type":"paragraph","children":[{"fontSize":16,"lineHeight":"24px","letterSpacing":0,"text":"This combination of ","fontFamily":"Open Sans, sans-serif","color":"#ffffff"},{"fontSize":16,"lineHeight":"24px","letterSpacing":0,"fontFamily":"Open Sans, sans-serif","color":"#ffffff","text":"horizontal ","fontWeight":700},{"fontSize":16,"lineHeight":"24px","letterSpacing":0,"fontFamily":"Open Sans, sans-serif","color":"#ffffff","text":"(paralleling the consumer's journey) and "},{"fontSize":16,"lineHeight":"24px","letterSpacing":0,"fontFamily":"Open Sans, sans-serif","color":"#ffffff","text":"vertical","fontWeight":700},{"fontSize":16,"lineHeight":"24px","letterSpacing":0,"fontFamily":"Open Sans, sans-serif","color":"#ffffff","text":" (creative variations based on geo-location conditions) personalization guarantees the user is always reached by the most relevant content at every stage of the journey. "}],"align":"center"},{"type":"paragraph","align":"center","children":[{"fontSize":16,"lineHeight":"24px","letterSpacing":0,"fontFamily":"Open Sans, sans-serif","color":"#ffffff","text":""}]},{"type":"paragraph","children":[{"fontSize":16,"lineHeight":"24px","letterSpacing":0,"fontFamily":"Open Sans, sans-serif","text":"For example to use the Journey Designer we include the creation of storytelling sequences, full-funnel campaigns (from awareness to conversion), storyboarding, and any other path you might want the user to take within your advertisement. We can see how the Journey Designer can be put to use by

the platform’s users to create

creating a sequence

of contents

resembling a consumer journey (

journey designer

horizontal example) and creative variations based on geo-location conditions (

storyboard example).

vertical example).","color":"#ffffff"}],"align":"center"},{"type":"paragraph","align":"center","children":[{"fontSize":16,"lineHeight":"24px","letterSpacing":0,"fontFamily":"Open Sans, sans-serif","color":"#ffffff","text":""}]},{"type":"paragraph","align":"center","children":[{"fontSize":16,"lineHeight":"24px","letterSpacing":0,"fontFamily":"Open Sans, sans-serif","color":"#ffffff","text":" In both cases, the

blue or light blue

pink boxes (

if then else and

switch-node) contain a set of personalization conditions, while the orange boxes or

endpoints

stages represent the creative element or content to be triggered accordingly.

As already mentioned, both

Both tools can be used independently, but it’s their combination that provides an extensive and powerful personalization across all stages of

the

your campaign.

On top of the two examples shown above, the

The Journey Designer

and Storyboard have been used in so many other different ways, even more than we could think of, and the more we go the more we come across new uses and examples to guarantee client’s success.

CONDITIONS USED FOR CREATIVE PERSONALIZATION

Personalization conditions are used within the Journey Designer and the Storyboard to recognize and place each single user within a stage of the consumer journey and/or to personalize the creative experience. This way, each user is always reached by the most appropriate message, maximizing chances of a positive interaction with the ad. Connected-Stories

continues to grow and innovate new ways to interact with consumers on their journey to interacting with your brand or product."}]}]}]},"children":[],"id":"DAdw50i2H98pWTQFgCWcV"}],"params":{"borderRadius":{"all":0,"btl":0,"bbl":0,"btr":0,"bbr":0,"isIndividualCorners":false},"padding":0,"gap":20,"verticalAlignment":"top"}},{"id":"bo-A7DSNNt3cbxLBLh3Ff","name":"column","children":[],"params":{"borderRadius":{"all":0,"btl":0,"bbl":0,"btr":0,"bbr":0,"isIndividualCorners":false},"padding":0,"gap":20,"verticalAlignment":"top"}},{"id":"E9qib_envbneQuscbi9d6","name":"column","children":[],"params":{"borderRadius":{"all":0,"btl":0,"bbl":0,"btr":0,"bbr":0,"isIndividualCorners":false},"padding":0,"gap":20,"verticalAlignment":"top"}},{"id":"RGEAEdcwq9j0dJcswdS0T","name":"column","children":[],"params":{"borderRadius":{"all":0,"btl":0,"bbl":0,"btr":0,"bbr":0,"isIndividualCorners":false},"padding":0,"gap":20,"verticalAlignment":"top"}},{"id":"fD99vzpSofcH2oYEAIUH-","name":"column","children":[],"params":{"borderRadius":{"all":0,"btl":0,"bbl":0,"btr":0,"bbr":0,"isIndividualCorners":false},"padding":0,"gap":20,"verticalAlignment":"top"}},{"id":"szHY9KB7MXzBCX7Jhfxcl","name":"column","children":[],"params":{"borderRadius":{"all":0,"btl":0,"bbl":0,"btr":0,"bbr":0,"isIndividualCorners":false},"padding":0,"gap":20,"verticalAlignment":"top"}}],"params":{"layout":[1],"gap":10,"minHeight":200,"padding":10,"borderRadius":0}}],"name":"section"},{"id":"Kw3ZCAnYXjYHUUouyFnLL","params":{"background":"#ffffff","padding":80,"gap":10},"children":[{"id":"nbMcfHtyrDs1rv-VO7VAI","name":"row","children":[{"id":"uvyrP9qBq1aR1jY_63_Sr","name":"column","children":[{"name":"text","params":{"value":[{"type":"root","children":[{"type":"paragraph","children":[{"text":"CONDITIONS USED FOR CREATIVE PERSONALIZATION","fontWeight":600,"letterSpacing":-1,"lineHeight":"unset","fontFamily":"unset","fontSize":28,"color":"#FF9300"}]},{"type":"paragraph","children":[{"text":"","fontSize":16,"lineHeight":"24px","color":"#555","letterSpacing":0,"fontFamily":"Open Sans, sans-serif"}]},{"type":"paragraph","children":[{"fontSize":16,"lineHeight":"24px","letterSpacing":0,"text":"Personalized Conditions","fontFamily":"Open Sans, sans-serif","color":"#666666","fontWeight":700},{"fontSize":16,"lineHeight":"24px","letterSpacing":0,"fontFamily":"Open Sans, sans-serif","color":"#666666","text":" are used within the Journey Designer to recognize and place each user within the correct stage of the consumer journey. This way, each "},{"fontSize":16,"lineHeight":"24px","letterSpacing":0,"fontFamily":"Open Sans, sans-serif","color":"#666666","text":"user is always reached by the most appropriate messaging","fontWeight":700},{"fontSize":16,"lineHeight":"24px","letterSpacing":0,"fontFamily":"Open Sans, sans-serif","color":"#666666","text":", maximizing the number of positive interactions with your ad. Connected-Stories NEXT allows advertisers to choose among a wide and ever-updating range of conditions.

Personalization

"}]},{"type":"paragraph","children":[{"fontSize":16,"lineHeight":"24px","letterSpacing":0,"fontFamily":"Open Sans, sans-serif","color":"#666666","text":""}]},{"type":"paragraph","children":[{"fontSize":16,"lineHeight":"24px","letterSpacing":0,"fontFamily":"Open Sans, sans-serif","color":"#666666","text":"Personalized Conditions are divided into two main categories: audience and behavioral. "},{"fontSize":16,"lineHeight":"24px","letterSpacing":0,"fontFamily":"Open Sans, sans-serif","color":"#666666","text":"Audience-based conditions","fontWeight":700},{"fontSize":16,"lineHeight":"24px","letterSpacing":0,"fontFamily":"Open Sans, sans-serif","color":"#666666","text":" are passed down to Connected-Stories NEXT by 3rd-party solutions like

a DSP or a DMP (

DSPs (demand side platforms) or DMPs (data management platforms). Connected-Stories NEXT is integrated with a large number

of them)

of these platforms to improve the success of campaigns. Audience-based conditions are extremely useful when it comes to

serve specific

serving catered content to

a particular

specific audience

segment. Behavioral conditions,

groups. "},{"fontSize":16,"lineHeight":"24px","letterSpacing":0,"fontFamily":"Open Sans, sans-serif","color":"#666666","text":"Behavioral conditions","fontWeight":700},{"fontSize":16,"lineHeight":"24px","letterSpacing":0,"fontFamily":"Open Sans, sans-serif","color":"#666666","text":", on the other end, allow

to utilize every datapoint

utilizing data generated by the

users

user's interactions with creative content. "}]},{"type":"paragraph","children":[{"fontSize":16,"lineHeight":"24px","letterSpacing":0,"fontFamily":"Open Sans, sans-serif","color":"#666666","text":""}]},{"type":"paragraph","children":[{"fontSize":16,"lineHeight":"24px","letterSpacing":0,"fontFamily":"Open Sans, sans-serif","color":"#666666","text":"Interactions can be passive

ora

or active, such as clicking on a CTA (call to action) or watching

a

video content. Behavioral conditions allow Connected-Stories NEXT to understand user interests and preferences and then

serve the users content that he or she might like even more as the campaign unfolds. Personalization Conditions need to be inserted within the blue or light blue boxes and can be selected through a dropdown list that can be

provide content that will be most likely to engage consumers. "}]}]}]},"children":[],"id":"LW17p3rf3thXnQYfM5a-d"}],"params":{"borderRadius":{"all":0,"btl":0,"bbl":0,"btr":0,"bbr":0,"isIndividualCorners":false},"padding":0,"gap":20,"verticalAlignment":"top"}},{"id":"8Ras2cPGJ0ETDHbX5st29","name":"column","children":[],"params":{"borderRadius":{"all":0,"btl":0,"bbl":0,"btr":0,"bbr":0,"isIndividualCorners":false},"padding":0,"gap":20,"verticalAlignment":"top"}},{"id":"6RpFS0BgNpI9n0H1ckgd0","name":"column","children":[],"params":{"borderRadius":{"all":0,"btl":0,"bbl":0,"btr":0,"bbr":0,"isIndividualCorners":false},"padding":0,"gap":20,"verticalAlignment":"top"}},{"id":"oxvECN0JWTbC4leJevxOb","name":"column","children":[],"params":{"borderRadius":{"all":0,"btl":0,"bbl":0,"btr":0,"bbr":0,"isIndividualCorners":false},"padding":0,"gap":20,"verticalAlignment":"top"}},{"id":"VcJ1sqisPFm4r4rrcscm5","name":"column","children":[],"params":{"borderRadius":{"all":0,"btl":0,"bbl":0,"btr":0,"bbr":0,"isIndividualCorners":false},"padding":0,"gap":20,"verticalAlignment":"top"}},{"id":"NZOZmIifcebZOh7MZliYH","name":"column","children":[],"params":{"borderRadius":{"all":0,"btl":0,"bbl":0,"btr":0,"bbr":0,"isIndividualCorners":false},"padding":0,"gap":20,"verticalAlignment":"top"}}],"params":{"layout":[1],"gap":10,"minHeight":200,"padding":10,"borderRadius":0}},{"id":"VToryhb6zC7MiG3IqkQiw","name":"row","children":[{"id":"NoQr3-WvyDlKFYuefj6C4","name":"column","children":[{"name":"image","params":{"alignment":"center","position":"center center","borderRadius":{"all":0,"bbl":0,"bbr":0,"btl":0,"btr":0,"isIndividualCorners":false},"image":{"value":"att2389278732","target":"_blank","type":"attachment"}},"children":[],"id":"qq7a22VQ0IVGyAOf7Ckiz"}],"params":{"borderRadius":{"all":0,"btl":0,"bbl":0,"btr":0,"bbr":0,"isIndividualCorners":false},"padding":0,"gap":20,"verticalAlignment":"top"}},{"id":"5agxEo7u049YBWPGii3Mm","name":"column","children":[{"name":"text","params":{"value":[{"type":"root","children":[{"type":"root","children":[{"type":"paragraph","children":[{"fontSize":16,"lineHeight":"24px","letterSpacing":0,"text":"To insert Personalized Conditions select your preference in the drop-down menu of the ‘Switch-Node’ box. Your selection will be customized based on new integrations or partnerships with 3rd party vendors. ","fontFamily":"Open Sans, sans-serif","color":"#666666"}]},{"type":"paragraph","children":[{"fontSize":16,"lineHeight":"24px","letterSpacing":0,"fontFamily":"Open Sans, sans-serif","color":"#666666","text":""}]},{"type":"paragraph","children":[{"fontSize":16,"lineHeight":"24px","letterSpacing":0,"fontFamily":"Open Sans, sans-serif","color":"#666666","text":"For a detailed list of all the conditions visit

the Conditions section.

...

the "},{"type":"link","link":{"value":"826081557","target":"_blank","type":"page"},"children":[{"fontSize":16,"lineHeight":"24px","letterSpacing":0,"fontFamily":"Open Sans, sans-serif","text":"Conditions","underline":true,"color":"#FF9300","fontWeight":700}]},{"fontSize":16,"lineHeight":"24px","letterSpacing":0,"fontFamily":"Open Sans, sans-serif","color":"#666666","text":" section."}]}]}]}]},"children":[],"id":"aML7fn5TVz0GVwRos9uZ-"}],"params":{"borderRadius":{"all":0,"btl":0,"bbl":0,"btr":0,"bbr":0,"isIndividualCorners":false},"padding":0,"gap":20,"verticalAlignment":"top"}},{"id":"YuptJsBF92Lk9GFdzD7_s","name":"column","children":[],"params":{"borderRadius":{"all":0,"btl":0,"bbl":0,"btr":0,"bbr":0,"isIndividualCorners":false},"padding":0,"gap":20,"verticalAlignment":"top"}},{"id":"3yT-gfgKIqbeEudl9w5jM","name":"column","children":[],"params":{"borderRadius":{"all":0,"btl":0,"bbl":0,"btr":0,"bbr":0,"isIndividualCorners":false},"padding":0,"gap":20,"verticalAlignment":"top"}},{"id":"WQebZycjUXjQbEbXgluuy","name":"column","children":[],"params":{"borderRadius":{"all":0,"btl":0,"bbl":0,"btr":0,"bbr":0,"isIndividualCorners":false},"padding":0,"gap":20,"verticalAlignment":"top"}},{"id":"oRRnSojRXCgCUoiByxWJb","name":"column","children":[],"params":{"borderRadius":{"all":0,"btl":0,"bbl":0,"btr":0,"bbr":0,"isIndividualCorners":false},"padding":0,"gap":20,"verticalAlignment":"top"}}],"params":{"layout":[1,1],"gap":60,"minHeight":200,"padding":10,"borderRadius":0}}],"name":"section"},{"id":"Aj80DJnShFD9OQqJyWLIR","params":{"background":"#ffffff","padding":298,"gap":10},"children":[],"name":"section"}],"id":"Ry1wRByyinJI5kuWFHHdR"}

Versions Compared

Old Version 2

New Version Current

Key

POWERFUL YET EASY TO USE

CONDITIONS USED FOR CREATIVE PERSONALIZATION