| summary | NEXT is the 1st AI & ML- Powered Creative Management Platform that is revolutionizing ad creative storytelling as we know it. Throughout this documentation, you will find step-by-step instructions, illustrative examples, and practical advice to enhance your understanding of the NEXT platform.Introduction to Dynamic Creative Personalization * Introduction to Connected-Stories NEXT * Fit within the Advertising EcosystemManaging Assets * Campaign Creation Workflow * Managing Assets * Ad Formats ◦ Video Ad Formats ◦ Display/Rich Media Formats ◦ Mobile Formats ◦ Native Formats ◦ Landing Pages Creative Studio * Widgets * GAI Co-Pilot/ Magic Editor Personalization System aka Journey Designer * Machine Learning * Journey Designer Conditions * DSPs Macros Integration for Personalization * Storyboard Conditions Ad Trafficking CS NEXT Decisioning * Impressions and Clickthroughs * Reach, Frequency and User Journey * Engagement and ActionsAd ExportCS NEXT Creative Intelligence * Real-Time Optimization * A/B TestingTicketing System * Request Type: INCIDENT * Request Type: PROBLEM * Request Type: SUPPORT * Example of Ticketing Use CaseGlossary FAQArchitecture and Structure * Deliver Connected-Stories unit with DoubleClick for Publishers (DFP) * How to insert the Connected Stories tag in Google Publisher Tag * Open Cloud Architecture |
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