Conditions In C-S Journey Designer, conditions are what determine the stage of the user within a sequence at any point in time of a campaign and allow for the personalization of the message based on user behavior. Stories are delivered based on conditions fulfilled if conditions are fulfilled or not by the user.Here is how:
HOW DO CONDITIONS WORK
- At the start of the campaign, the audience wouldn't have fulfilled any condition yet
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- so the Journey Designer will
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- trigger the story situated at the first stage of the sequence
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- ;
- Each action
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- the
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- user does on the stories (interactions with widgets,
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- % of video view, etc.) would then be registered by the Journey Designer and checked against the conditions set in the sequence.
- According to the conditions fulfilled by each single user, the Journey Designer is able to understand at what stage of the sequence the user is and will serve
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- him/her the most appropriate story in the next impressions.
Each If then Else or Switch block must contain a set of conditions.
There are two main types of conditions that can be used in each sequence. User interactions conditions and browsing history conditions. The first ones are calculated based on users behavior on the ads, while the latter are based on users browsing behavior on whichever properties Connected-Stories tags are placed.
User Behavior Conditions
- Widgets (Poll or Quiz)
- These conditions determine what stage the user is based on the answers provided on the quizzes or polls.
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Following a list of all the Journey Designer's conditions offered by Connected-Stories.
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User Device Conditions:
User Date / Time Conditions:
User Behavior Conditions
Campaign Macros:
USER DEVICE CONDITIONS
- Country: This condition determines the country from where the user is seeing the ad. It is possible to select every world's country and, depending on the place he or she is in a specific moment, different widgets or videos will be shown.
Anchor country country
- Device: This condition shows to the user different videos or widgets depending on the device the user is using to watch the ad from (desktop, mobile, tablet, TV).
Anchor device device
- Language: This condition allows you to choose among different languages and, based on which language the user speaks, he or she will see a personalized ad with texts or voice overs in his/her language (English, Spanish, Italian, French...).
Anchor language language
- Network: With this condition the user will see a different ad depending on the network he or she is using (4G, 5G, WiFi...).
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- OS Type: This condition will show users a different ad depending on the Operative System they're using (Android, iOS, Linux...).
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User Date / Time Conditions
- Date: This condition determines which ad to show to the user depending on the the single date or multiples dates set.
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- Day of Week: This condition determines which content the user must see each day of a single week or multiples weeks. (I.e. each Monday he or she will see an interactive ad, each Thursday a new one and so on.
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- Time: This condition determines which ad has to be shown to the user depending on the day's time. For instance if it's morning he or she will see a dedicated content and if it's night the user will see a different one.
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USER BEHAVIOUR CONDITIONS
- Widgets (Poll or Quiz): These conditions determines the user's stage based on the answers provided on quizzes or polls.
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- Video View %: This condition determines the user's stage based on what percentage of a video has been see.
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- he or she has seen (25%, 50%, 75%...).
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- Random Boolean
: This condition allows shows to the user different stories in a random way. This one is also useful to run A/B tests between stories/widgets at each stage of journey (It can only be used within If Then Else blocks).the journey to see which one has been triggered the most by the user.
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- Custom.Text
: This condition determines what stage the user is based on a click on a widgetusers are, based on the clicks they've done on one or more widgets. Clicks can be differentiated by adding a Key Value on the widget itself and then reporting it as a key value to when setting up a widget which will be matched when setting the condition. A A True or False needs to be applied as a qualifying statement when creating the block itself for the action.
Browsing Behavior Conditions
These types of conditions are frequently used for remarketing campaigns and allow the journey designer to define a sequence based on the browsing interests of each single user.
- Remarketing.OG.Description
- This condition checks whether the user has browsed a webpage where the OG (Open Graph) description within the HTML code of the page contains a specific set of words.
- This condition checks whether the user has browsed a webpage where the OG (Open Graph) description within the HTML code of the page contains a specific set of words.
- Remarketing.Description
- This condition checks whether the user has browsed a webpage where the description within the HTML code of the page contains a specific set of words.
- This condition checks whether the user has browsed a webpage where the description within the HTML code of the page contains a specific set of words.
- Remarketing.Keywords
- This condition checks whether the user has browsed a webpage where the keywords within the HTML code of the page contain a specific set of keyowrds.
- This condition checks whether the user has browsed a webpage where the keywords within the HTML code of the page contain a specific set of keyowrds.
- Remarketing.OG_Image
- This condition checks whether the user has browsed a webpage where the image url on the Open Graph schema within the HTML code of the page contain a particular image url.
- This condition checks whether the user has browsed a webpage where the image url on the Open Graph schema within the HTML code of the page contain a particular image url.
- Remarketing.OG_Title
- This condition checks whether the user has browsed a webpage where the OG (Open Graph) title within the HTML code of the page contains a specific set of words.
- This condition checks whether the user has browsed a webpage where the OG (Open Graph) title within the HTML code of the page contains a specific set of words.
- Remarketing.Query_String
- This condition checks whether the user has browsed a webpage where the query string (all parameters after the ? in the url) contains a specific set of parameters.
- Remarketing.Referral
- This condition checks whether the user has browsed a webpage reffered by a specific source.
- Remarketing.URL
- This condition checks whether the user has browsed a webpage linked to a specific url.
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CAMPAIGN MACROS
1. DV360: The selected macros to be inserted in our system are:
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- {CAMPAIGN_ID}
- {CREATIVE_ID}
- {PUBLISHER_ID}
- {SOURCE_URL_ENC}
- {UNIVERSAL_SITE_ID}
