In As previously explained for the Journey Designer (click here if you don’t know what we’re talking about), C-S Storyboard , conditions are what determine the stage of the user within a sequence at any point in time of a campaign and allow the personalization of the message if conditions are fulfilled or not by the user.
How they work
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conditions allow to make widgets within a story more dynamic.
HOW THEY WORK
The Storyboard allows to create a sequence of widgets within a single story of your campaign;
Each action the user does on the
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story (interactions with widgets,
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clicks on the video…) would then be registered by the Storyboaard and checked against the conditions set in the sequence
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;
According to the conditions
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fullfilled by each single user, the Storyboard is able to understand at what stage of the sequence
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he or she is and will serve him/her the most appropriate
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widget at the next impressions.
Each If then Else or Switch block In the storyboard conditions are represented by blue (If the Else) and light blue (Switch) boxes which must contain a set of conditions each.
Following you can find a list of all the Journey DesignerStoryboard's conditions offered by Connected-Stories .
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User Device Conditionswhich are similare to the Journey Designer’s ones and work in the same way:
USE DEVICE CONDITIONS:
Country
Device
Language
Network
Os Type
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USER DATE/ TIME CONDITIONS:
Date
Day of the Week
Time
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USER BEHAVIOUR CONDITIONS:
Widgets (Poll or Quiz)
Video View %
Random Boolean
Custom Text
Campaign Macros:
DV360
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USER DEVICE CONDITIONS
Country: This condition determines the country from where the user is seeing the ad. It is possible to select every world's country and, depending on the place he or she is in a specific moment, will be shown different widgets or videos.
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<< Back to the Condition’s List
Device: This condition allows to show the user different videos or widgets depending on the device the user is watching the ad from (desktop, mobile, tablet, TV).
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<< Back to the Condition’s List
Language: This condition determines which language the user speaks and consequently he or she will see a personalized ad widgets with texts or voice overs audio elements in the same language (English, Spanish, Italian, French...).
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<< Back to the Condition’s List
Network: With this condition the user will see a different ad widget depending on the network he or she is using (4G, 5G, WiFi...).
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<< Back to the Condition’s List
OS Type: This condition will show users a different ad widget depending on the Operative System they're using (Android, iOS, Linux...).
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<< Back to the Condition’s List
USER DATE/ TIME CONDITIONS
Date: This condition determines which ad widget to show to the user depending on the the single date or multiples dates set into the Storyboard.
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<< Back to the Condition’s List
Day of Week: This condition determines which content widget the user must see each day of a single week or multiples weeks. (I.e. each Monday he or she an interactive ad, each Thursday a new one and so on).
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<< Back to the Condition’s List
Time: This condition determines which ad widget has to be shown to the user depending on the day's time (i.e. For instance if it's morning he or she will see a dedicated content and if it's night the user will see a different one).
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<< Back to the Condition’s List
USER BEHAVIOUR CONDITIONS:
Widgets (Poll or Quiz): These conditions determines the user's stage based on the answers provided on quizzes a quizz or pollspoll.
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<< Back to the Condition’s List
Video View %: This condition determines the user's stage based on what percentage of a video has seen (25%, 50%, 75%...) and will show him or her a different widget depending on that percentage.
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<< Back to the Condition’s List
Random Boolean: This condition show the user different stories widgets in a random way. This one is also useful to run A/B tests between stories/ widgets at each stage of journey to see which one has been triggered the most by the user.
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<< Back to the Condition’s List
Custom.Text: This condition determines what stage users are, based on the clicks they've done on one or more widgets. Clicks These clicks can be differentiated by adding a Key Value when setting up a widget which will be also matched when setting the condition. A True or False needs to be applied as a qualifying statement when creating the block itself for the action.
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