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Agile advertising calls for a rapid, transparent , and adaptable process that allows marketers to measure and apply learnings learnt insights without having to go back to square one. The way Connected-Stories is built provides to provide an advertising marketing technology solution that improves the overall speed, predictability , and adaptability of your advertising campaigns to effectively meet the needs of your target audience.

Optimizing Real-Time Data

Connected-Stories is the first solution to use artificial intelligence to build personalized content sequences in real-time. 


OPTIMIZE CAMPAIGN USING REAL TIME DATA

After publishing your campaign, you

are able to

can view real-time reports

and

through the analytics

via the

dashboard

linked to your account.You can

. Where you determine your live campaign's performance and effectiveness against

the objectives set for your new campaign.Once you get the data you need and decide on the direction you want to pursue

its defined objectives. Based on that, you can immediately apply your learnings

to

and refine your strategy further.

  • Edit your content and adapt your ad units to the actual user's behavior in the Connected Stories platform.
    • You can check out your performance at any time and change

    You can tweak your campaign approach as many times as you want without having to change any tags and re-traffic, seek approvals or wait for the end of the campaign to do so.  

    There are 3 main sections where ways you can focus on when optimizing your dataoptimize your campaign:

    A.

     Sequence Optimization

     SEQUENCE OPTIMIZATION

    • Your campaign follows a specific sequence depending is composed of different sequences based on the user interaction on with your initial ad materialelement(s).  
    • After running a campaign for a certain period of time, you will be able to see which of all the possible sequences performs Connected Stories shows which of these sequences is performing the best.
    • Once you've determined this, you You can immediately disregard the low performing sequences to focus your strategy on the most effective one.
    • From here, the interaction will be optimized in real-time.

    B.

     Conditions OptimzationUsing the journey designer, you have determined certain conditions that trigger interaction

     CONDITIONS OPTIMIZATION

    • Each sequence follows conditions according to the interaction(s) with your ad elements.
    • After running a campaign for a certain period of time, you will be able to see the conditions that work for your target market.
    • If any of the conditions are not generating engagement, you Connected Stories identifies which of your conditions make the most effective interactions with your target audience.
    • You can adjust the parameters accordingly to accommodate your customer the actual consumer behavior.
    • From here, the most effective condition will create more engagement with your target market.

    C.  Creatives Optimization

    C.  CREATIVES OPTIMIZATION

    • The ad material change can be as simple as color, copy or image changes.
    • Connected Stories shows in real time which of your ad version(s) has positive, negative or no effect with your market.
    • Modify the campaign to make use of the version best works with your user.


    NEXT STEP: C-S Analytics >>