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Agile advertising calls for a rapid, transparent , and adaptable process that allows marketers to measure and apply learnings learnt insights without having to go back to square one. The way Connected-Stories is built provides to provide an advertising marketing technology solution that improves the overall speed, predictability , and adaptability of your advertising campaigns to effectively meet the needs of your target audience.

Connected-Stories is the first solution to use artificial intelligence to build personalized content sequences in real-time. 

Optimizing


Real-Time Data

OPTIMIZE CAMPAIGN USING REAL TIME DATA

After publishing your campaign, you

are able to

can view real-time reports

and

through the analytics

via the

dashboard

linked to your account.You can

. Where you determine your live campaign's performance and effectiveness against

the objectives set for your new campaign.Once you get the data you need and decide on the direction you want to pursue

its defined objectives. Based on that, you can immediately apply your learnings

to

and refine your strategy further.

  • Edit your content and adapt your ad units to the actual user's behavior in the Connected Stories platform.
    • You can check out your performance at any time and change your

    You can tweak your campaign approach as many times as you want without having to change any tags and re-traffic, seek approvals or wait for the end of the campaign to do so.

      

     

    There are 3 main sections ways you can focus on when optimizing your dataoptimize your campaign:

    A.

     Sequence Optimization

     SEQUENCE OPTIMIZATION

    • Your campaign follows a specific sequence depending is composed of different sequences based on the user interaction with your initial ad materialelement(s).  
    • Connected Stories can show shows which of the possible these sequences is performing the best with your customer.
    • Once you've determined this, you You can immediately disregard the low performing sequences to focus your strategy on the most effective one.
    • The sequence which generates the most interaction will be optimized in real-time.

    B.

     Conditions OptimzationWith the Journey Designer, certain conditions were set to trigger interaction/s

     CONDITIONS OPTIMIZATION

    • Each sequence follows conditions according to the interaction(s) with your ad elements.
    • After running a campaign for a certain period of time, Connected Stories can identify identifies which of your conditions trigger interactions from make the most effective interactions with your target marketaudience.
    • If any of the conditions are not generating engagement, you You can adjust the parameters accordingly to accommodate the actual customer consumer behavior.
    • The most effective condition will be in effect for the rest of the campaign periodConditions Optimization can be done both with the Journey Designer, (click here to see Journey Designer Conditions) and the Storyboard, (click here to see the Storyboard Conditions).

    C.

     Creatives Optimization
  • Variations in ad materials are very common for campaigns to allow consumer consumption review.  
    • The

     CREATIVES OPTIMIZATION

    • The ad material change can be as simple as color, copy or image changes.
    • With Connected Stories , you are able to see shows in real time which of your ad version/(s) has positive, negative or no effect with your market.
    • From this information, you can single out the most effective variation and optimize it for the duration of your campaign.Modify the campaign to make use of the version best works with your user.


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