THE IMPORTANCE BEHIND INTEGRATING WITH DSPs
What is DSP?
DSP is a ‘Demand-Side Platform’. This system allows buyers of digital advertising inventory to manage multiple ad exchanges and data exchange accounts through one interface. Advertisers and media buying agencies can bid automatically on display, video, mobile and search ad inventory from a wide range of publishers. Instead of buying inventory on publishers, what you buy is the ability to reach specific audience segments based on the DSP targeting capabilities, across a range of publisher sites. Since Connected-Stories NEXT saves you time spent on manually contacting hundreds of publishers with offers to advertise. Campaigns can be set up quickly and managed with ease allowing for personalized and dynamic content.
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So far, Connected-Stories NEXT is guarantees integration with some of the most important Demand-Side Platforms: MediaMath, The Trade Desk, Adform, Adelphic, Ad Manager, Improve Digital, Display Video 360, Free Wheel, LoopMe, MadHive, SMart Ad, Smart X, Xander, Yahoo, and Zemanta.
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