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Appanvil karma designer
summary NEXT is the 1st AI & ML- Powered Creative

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Management Platform that is revolutionizing ad creative storytelling as we know it.

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Throughout this documentation, you will find step-by-step instructions, illustrative examples, and practical advice to enhance your understanding of the NEXT platform.

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Table of Contents

Architecture and Structure

Introduction to Dynamic Creative Personalization * Introduction to Connected-Stories NEXT * Fit within the Advertising EcosystemManaging Assets * Campaign Creation Workflow * Managing Assets * Ad Formats ◦ Video Ad Formats ◦ Display/Rich Media Formats ◦ Mobile Formats ◦ Native Formats ◦ Landing Pages Creative Studio * Widgets * GAI Co-Pilot/ Magic Editor Personalization System aka Journey Designer * Machine Learning * Journey Designer Conditions * DSPs Macros Integration for Personalization * Storyboard Conditions Ad Trafficking CS NEXT Decisioning * Impressions and Clickthroughs * Reach, Frequency and User Journey * Engagement and ActionsAd ExportCS NEXT Creative Intelligence * Real-Time Optimization * A/B TestingTicketing System * Request Type: INCIDENT * Request Type: PROBLEM * Request Type: SUPPORT * Example of Ticketing Use CaseGlossary FAQArchitecture and Structure * Deliver Connected-Stories unit with DoubleClick for Publishers (DFP)

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* How to insert the Connected Stories tag in Google Publisher Tag

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Open Cloud Architecture

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Introduction to Dynamic Creative Personalization

  • Introduction to Connected-Stories NEXT

  • Fit within the Advertising Ecosystem

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Managing Assets

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CS Studio

  • Campaign Creation Workflow

  • GAI Co-Pilot/ Magic Editor

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Personalization System aka Journey Designer

  • Journey Designer Conditions

  • DSPs Macros Integration for Personalization

  • Storyboard Conditions

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Ad Trafficking

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CS NEXT Decisioning

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Engagement and Actions

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Impressions and Clickthroughs

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Reach, Frequency and User Journey

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CS NEXT Creative Intelligence

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Real Time Optimization

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Ad Export

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Ad Formats

  • Video Ad Formats

  • Display / Rich Media Formats

  • Mobile Formats

  • Native Formats

  • Instant Stories

  • Landing Pages

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Showcase

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Ticketing System

  • Request Type: INCIDENT

  • Request Type: PROBLEM

  • Request Type: SUPPORT

  • Example of Ticketing Use Case

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Glossary

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* Open Cloud Architecture
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